Hiring manager information – Essential Tips

The hiring landscape is continuously evolving, especially in the aftermath of the recent pandemic. As hiring managers gear up for the recent years hiring season, several key changes and strategies need consideration. In this dynamic environment, understanding the nuances of the hiring process is crucial....

How to Handle Difficult User Research Participants

User research and usability testing are familiar terms for many people but the way they work isn’t well understood. Although creatives involved in research hope for expressive, opinionated, and cooperative participants, that’s not always the case. The goal of these usability tests is to see how...

15 Rules for More Effective video conferencing

Of all the technology to be developed in recent years, none brings to mind the new reality of remote work quite like video conferencing. Remote digital meetings have been possible for many years now, but the newest software allows dozens of people to join in...

Timeless Leadership Advice From Iconic Trailblazers

If you take advice from anyone, let it be these business leaders and trailblazers. Their individual successes are reason enough to put value in the ideas they share. The internet is riddled with leadership quotes and inspirational ideas. We’ve distilled that wisdom into this guide so...

How to Get Creative With Customer Testimonials

People seek out others’ opinions when they consider a purchase. A customer testimonial from a like-minded individual is one of the best and most convincing ways to inform potential customers and entice them into a conversion. But customer testimonials are also one of the oldest and...

10 Tips for Better Attribution Modeling

Multichannel marketing increases outreach but it also complicates the customer journey. Conversions rarely happen at the introductory touchpoint and understanding which channel led to the final sale is vital for investing resources properly.  Giving credit where it’s due among various marketing channels is called attribution modeling....

10 Typography Rules for UI Design

Although images and video are in high demand text is still central to the user experience. UI designers virtually always need text to make a cohesive presentation of information. While each situation calls for a unique strategy, there are some rules underriding how text is presented...