The end goal of highly effective user-based design is return clientele. To earn that sort of customer dedication, stellar products, and stand-out branding are needed in combination. Loyalty is based on trust, which in turn comes from repeatedly good experiences with brands that visibly care about and empathize with their users. Building brand loyalty can […]
Read more

Users and customers are more concerned with their environmental impact than ever before. Design thinking breeds innovation and an increased production right alongside it. If the theory behind the design doesn’t account for ecological concerns and sustainable business practices, the user, environment, and bottom line all suffer. As a highly adaptive framework, design thinking is […]
Read more

Business is continuing to transform with the leap to digital and marketing strategy is changing right along with it. Each year it seems creatives and other professionals are breaking new ground in customer outreach and advertising. 2021 has already seen some big changes in both methodology and strategy. Designing digital marketing campaigns may not look […]
Read more

How can UX designers ensure the user has a seamless, uniform experience? The answer lies in omnichannel marketing. Not only are more and more people visiting websites and using apps on mobile devices and wearable tech these days, but they’re also combining traditional channels like telephone and brick-and-mortar shops with those digital spaces. The brand […]
Read more

Employee benefits extend far beyond just health insurance and paid time off. Some of these benefits are required by law while others vary from company to company. Generally speaking, benefits are given to full-time staff members and not to freelancers, part-time employees, or independent contractors. What employee benefits can creatives expect when they’re offered a […]
Read more

Like many industries, creatives currently find themselves in the midst of the Freelance Revolution. In addition to new technology that allows independent agents to take on work they couldn’t have handled before, businesses are using staffing strategies called flexible blended workforces that are driving up the demand for freelance workers. The outlook for creative freelance […]
Read more

For many creatives, internships are their entry point into their chosen field. Landing the perfect creative internship can be as competitive as the job itself, and the rewards in terms of professional contacts and a solid jump start to your resume are great. But what can you expect when it comes to creative internships and […]
Read more

The decision to pursue higher education shouldn’t be taken lightly. In many countries, it’s a huge financial commitment. Many creative people who are aiming for careers in design or programming may wonder whether such a commitment is necessary for the jobs they want. There’s no easy answer to this question. As companies continue to center […]
Read more

Building good products is no longer enough. To stand out against the competition, companies have to present experiences that entice users and solve their problems. Attempting to accomplish this without design thinking is like trying to play darts blindfolded. Design thinking centers the user from the earliest stages of a project. Through repeated user testing […]
Read more

Everyone experiences the occasional slump at work. But how do you know when the slump isn’t temporary and you’ve outgrown the job? For creatives particularly, mood and attitude is a huge indicator. Passion is a big part of why creatives get into their fields in the first place, so when that begins to drop off […]
Read more