Research shows that messaging apps are on the rise and have outpaced the increment of social network growth. For marketers, this means new strategies should be put in place to reach the well-defined growing trend. Looking forward, companies that are aiming to be found where the consumers are racing to in herds must find a way to make their presence known in these kinds of platforms. If you are wondering how a company can message with its customers, and reach potential customers without needing to hire additional staff, there is a popular answer promising to revolutionize our communications. The Chatbot. Read more

Everyone in service businesses talk about it. Amazon.com lists more than 100,000 titles on the topic. Sometimes it seems like it’s a quest that challenges every business owner in America. I’m talking about the concept of “exceptional customer service.” If I had a nickel for every business owner who ever said that they wanted to emulate how Apple engages customers or how Disney treats its guests… Read more

With the thick undercurrent and endless political rhetoric these days, perhaps it’s time to clear the air and have some expressive creative fun to get the juices flowing. Get your group together. Here’s the idea. Read more

There is something special about the well polished competitive spirit, especially when it strengthens the creative team and stimulates the mind. Here is an idea to enliven your office and even get your freelancers involved for some fun. Remember everyone loves prizes, from gift cards to privileges, to time off or notoriety so here’s this month’s idea, a good old-fashioned modernized scavenger…. Read more

We all have emotional connections to brands, whether we care to admit it or not. If you always buy a certain brand of toothpaste, religiously order a call brand at a bar or ritualistically check the same app every day to get your sports scores, then you have an emotional connection of some depth. And some brands are more intimate than others…. Read more

Evolution is constant change and improvement, every UI Designer’s goal. Taking in feedback and converting it to results that improve the user experience. Perpetual testing, analysis and adjusting based on the results. The popular hamburger icon, a mainstream navigational tool in the past two years is an important topic for UI Designers…. Read more

Creativity doesn’t come from people whose minds are a file cabinet with everything neatly tucked away and accounted for. It comes from minds more like a cluttered room with clothes on the floor and piles of odds and ends waiting to be stored.,, Read more