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A man and woman talk in front of a whiteboard.
22January2021

Design Projects: Why They Fail & How to Scale

Natalia PersiniBlog
Why do good designs fail? It’s a question that plagues designers across every discipline and skill level. Even seasoned professionals, CMOs, and major companies with years of experience and brand history sometimes have to admit that an otherwise appealing design isn’t having the impact they expected it to have. Most of the time a thoughtful […]
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Two men work on a Macbook laptop.
18January2021

15 Tips for Negotiating a Job Offer

Natalia PersiniBlog
Discussing all the aspects of a job early on will help people on both sides of the table reach a common understanding of what the role will entail. Rather than viewing negotiations as a confrontational affair, applicants and interviewers should look at it as an opportunity to plan the new role together. A greater common […]
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A man drinks coffee from a yellow mug while working on a laptop.
14January2021

How to Get Noticed as a Remote Worker

Natalia PersiniBlog
Competition for promotions, raises, and other benefits from management is a healthy part of the traditional office. Working remotely takes employees out of supervisors’ physical line of sight and that can cause some confusion. Figuring out how to stay visible and progress your career after a transition to a digital office just requires a little […]
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A woman wearing a green jacket looks at a laptop in a cafe.
11January2021

15 Rules for More Effective video conferencing

Natalia PersiniBlog
Of all the technology to be developed in recent years, none brings to mind the new reality of remote work quite like video conferencing. Remote digital meetings have been possible for many years now, but the newest software allows dozens of people to join in a single meeting from anywhere with an internet connection. Many […]
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Woman in blue top blows confetti at the camera.
08January2021

New Year’s Resolutions for Creatives in 2021

Natalia PersiniBlog
With a critical eye at the year that passed, creatives can set professional goals that will keep them active, searching, and imaginitive in the year to come. New Year’s is a great time to take this retrospective view, although setting goals can be done at any time throughout the year. Planning for the year ahead […]
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A stressed woman in a gray shirt drinks tea.
04January2021

7 Stress Relief Tips for Creatives

Natalia PersiniBlog
Stress can be caused by many factors in the workplace. For creatives, overworking under significant pressure may overwhelm the mind and stifle the imagination. In today’s increasingly digital world, signs of stress are more easily overlooked or misattributed to other causes. Luckily, there are also many things you can do to reduce stress and avoid […]
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Alt Tag: A man in a red beanie looks up at a colorful wall.
30December2020

Exploring Gestalt Principles of Design

Natalia PersiniBlog
Designers have long been preoccupied with the way psychology impacts their trade. A general summary of some of the most important aspects of design psychology, the Gestalt principles are several rules that summarize how our minds process visual information. Building with these design fundamentals allows for a more intuitive design and lessens the cognitive load […]
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A woman in a gray shirt looks up as she is thinking.
18December2020

Design Thinking for Business Leaders

Natalia PersiniBlog
What exactly do art departments and creative teams do for businesses? This question is often on the mind of stakeholders and other employees who lack a comprehensive understanding of the design thinking that underlies creative work. Design thinking is a non-linear process used to approach problems from a new perspective based on market research and […]
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A woman wearing a white sweater works on a laptop at home.
16December2020

7 Tips for Onboarding New Talent Remotely

Natalia PersiniBlog
Onboarding properly is the best way to build a lasting positive relationship with employees and make sure they’re happy in their role at the company. Most businesses already have a general onboarding procedure in place but these traditional plans need some adjusting to remain effective in the current business world where remote work is increasingly […]
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Two men and a woman sit at a coffee shop with a laptop.
11December2020

Teambuilding for Designers: 101

Natalia PersiniBlog
Healthy office culture is essential for design teams to produce their best work. Brainstorming, sharing ideas, and critiquing work can feel very personal and people who are familiar and comfortable with one another are more likely to share their frank opinions without getting upset or offended. Building the right team of designers takes a bit […]
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