Even for creatives, understanding how to make a product or service desirable is an essential skill. It might feel unnatural for those who haven’t specialized in sales and those who haven’t realized how much selling is already involved in creative work. If you come up with a great idea for...
Algorithms make some of the internet’s most essential functions possible. UX and UI designers need to make products that are easy for algorithms to read, process and put to use. Detecting patterns and tracking information are two key functions of most algorithms. User data is used to gain insight into...
Customer actions reveal tons about how effectively a business is being conducted. If you don’t take advantage of it, you’re ignoring the most useful tool in your arsenal. Not only that, but you’re actively undercutting other efforts like UX and service design. Companies need customer relationship management to craft meaningful...
The persistent feeling that you are unworthy of your successes is called imposter syndrome. It may be tied to anxiety, shame, or a lack of support, among other things. Besides robbing you of a well-earned sense of accomplishment, imposter syndrome can also become a self-fulfilling prophecy, acting as a...
Design is supposed to make life better - but better for whom? Companies and users don’t share the same perspective. Businesses have to turn a profit while users are attracted to accessible, secure, enjoyable experiences. The whole idea of design thinking is to build a bridge between these two camps....
Innovation and sustainability don’t have to be at odds. Truly sustainable business practices center around long-term planning and eschew short-term goals. Too many companies have expanded at too fast a pace only to run out of steam or crumble under their own weight. Concern for the environment is on the...
New ideas are the lifeblood of any project, creative or not. Sometimes new conditions drive new business ideas but most of the time it’s up to teams to either push for innovation or be overtaken by the competition. Effective brainstorming not only makes for better business planning. It also creates...
As creatives put their minds to new problems, their approach necessarily must change. Design thinking is a process of targeting business efforts toward user needs and desires. It’s iterative and that means new conditions create new design thinking. In 2021, the biggest trend in design thinking is heightened awareness of...
All the glamour of the people we see in front of cameras and on stages requires immense amounts of support from creatives. Outside the spotlight, people are designing marketing campaigns for movies and albums, managing social media accounts for the stars, explaining complicated intellectual property rights with accessible content,...
Coming up with a snappy slogan isn’t easy. People come into contact with such a huge number of advertisements and marketing materials that the odds of any individual slogan sticking out in their mind are slim to none. Slogans are a crucial part of branding because they’re usually the first...
