Design is supposed to make life better - but better for whom? Companies and users don’t share the same perspective. Businesses have to turn a profit while users are attracted to accessible, secure, enjoyable experiences. The whole idea of design thinking is to build a bridge between these two camps....
All the glamour of the people we see in front of cameras and on stages requires immense amounts of support from creatives. Outside the spotlight, people are designing marketing campaigns for movies and albums, managing social media accounts for the stars, explaining complicated intellectual property rights with accessible content,...
Coming up with a snappy slogan isn’t easy. People come into contact with such a huge number of advertisements and marketing materials that the odds of any individual slogan sticking out in their mind are slim to none. Slogans are a crucial part of branding because they’re usually the first...
What’s the best way for creatives to ensure job security? Tons of different changes hit just about every industry constantly. It could be sudden imbalances in the labor market or a huge technological shift - creatives need to be wary of such changes if they want to make sure...
Attracting the right candidate shortens the hiring process and saves big on costs. How can businesses hope to accomplish this goal reliably with each new posting? It’s not always easy to find exactly what you’re looking for. Candidates may not have the requisite experience or perhaps the whole job market...
Exit interviews are given far less consideration than traditional job interviews. For many employees and managers, the exit interview is little more than a formality on the way out the door. Glaring mistakes might be pointed out, but it’s more likely that people on both sides of the exchange...
The exact source of creative ideas has mystified people for eons. Myths and superstitions are frequently used to explain how and why people feel the need to express themselves with creative endeavors. Because so many find originality enchanting, the myths we attribute to artists and other creatives are rarely...
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