January 2022

A man in a denim coat and beanie picks a book off a library shelf.

8 Cutting-Edge Design Thinking Books Every Creative Has to Read In 2022

As creatives put their minds to new problems, their approach necessarily must change. Design thinking is a process of targeting business efforts toward user needs and desires. It’s iterative and that means new conditions create new design thinking. In 2021, the biggest trend in design thinking is heightened awareness of...

December 2021

A man’s face lit up by a vending machine.

Neuroscience & the 3 Laws of Branding

Branding aims to impact people’s choices. Whenever we decide on something, certain parts of our brain are hard at work recalling past experiences and associations we have between brands and the criteria we use to make a selection.  Neuroscience can help explain why certain branding strategies are more effective than...

November 2021