May 2022

April 2022

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10 Tips for Better Attribution Modeling

Multichannel marketing increases outreach but it also complicates the customer journey. Conversions rarely happen at the introductory touchpoint and understanding which channel led to the final sale is vital for investing resources properly.  Giving credit where it’s due among various marketing channels is called attribution modeling. Read on to find...

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Employee Relations For Managers

Managers can have a huge impact on employee relations. Although they may not be solely responsible for solving disputes, they may be able to neutralize small issues before they need to be escalated or help HR and employee relations specialists implement long-term solutions. A wide and varied skillset is essential...