Author Archives: steven cohen
17December2016
Is 2017 the year for VR and AR marketing?
Marketers face a vast new challenges, or is it perhaps the same challenge as always: Stay on the cutting edge of technological advancements, reach the target market and provide a product that can be easily identified amidst the competition.
Textbooks may teach the objectives, however, now more than ever… Read more
07August2015
What Separates Top Creatives
Creativity doesn’t come from people whose minds are a file cabinet with everything neatly tucked away and accounted for. It comes from minds more like a cluttered room with clothes on the floor and piles of odds and ends waiting to be stored.,, Read more
07April2015
Powerhouse Insourcing
What does a corporate Art/Marketing Department have in common with an IT Department, besides some of the company’s least understood employees? They’re not always seen as a core activity in a company. Or as a main area of expertise….; Read more
07June2014
icreatives President is awarded the AAF Silver Medal
“I thank the Advertising Community for having such a profound influence on almost every aspect of my life… I accept this most honored award on behalf of all the icreatives family and friends that help us give back to those who so graciously accepted…” Read more
