A bad customer review might not be the end of the world. While they are a crucial source of information for prospective customers, reviews often make an impact as an aggregate, not individually. Users are also becoming savvier, which means an endless supply of suspiciously perfect reviews does more harm...
Subscription-based selling has proven highly effective for perishables, clothing, media, SaaS, and more. The key to replicating this success lies in choosing a subscription business model that suits the goals of the company and the needs of the users. Some companies offer a full host of features for a flat...
Many companies have highlighted their lower market share and used it to outpace massive, well-known brands. It might sound counterintuitive, but you can make it work if you build the right narrative. Read this underdog positioning guide to learn how you can establish the kind of brand personality that turns...
To get the best talent, it’s vital to sell your organization as a great place to work. Even if you team up with a creative staffing agency, attracting attention to your employer brand will bring in more qualified applicants and help keep your existing talent happy. Recruitment marketing should form...
Has social media’s heyday already passed, or will its popularity expand even further? By some metrics, user rates are decreasing on most social media platforms. But a couple of the largest have seen sustained growth. What this all means for the future of social networking and the way it can...
Word of mouth marketing is an inexpensive way to increase sales and bolster brand loyalty. Referral sales growth can set one brand apart from the competition and get people excited about new product rollouts or redesigns. But boosting WOM sales proves an elusive goal for many brands who just can’t...
One of the most visible effects of pop media like Instagram, YouTube, TikTok, and Facebook has been the development of influencers. Once upon a time they were normal users who happened to mention brands in their content - now, becoming an influencer is a goal unto itself and, as...
Becoming a teacher or professor isn’t the only way to get a career in education. For creatives with experience working on digital products and services, ed tech jobs offer some of the most promising career paths out there. The recent rise in remote digital educational products isn’t solely due to...
Investment pitches are what help startups become billion-dollar companies. Creative employees like UX designers, product designers, marketing specialists, and copywriters are an essential part of the company, so they should also be a cornerstone of your pitch deck. You have to understand what investors are looking for if you want...
When supply chains break down, companies have less product and customers can’t access what they want and need. As the final destination for supply chains, users are greatly affected by supply chain movement. Many experts in supply chain management are increasingly open about the fact that the current system needs...
