Creative Staffing Insights & Hiring Intelligence
Insights from icreatives on hiring graphic designers, UX professionals, marketing talent, and building high-performing creative teams. Explore trends in creative staffing, employer branding, remote work, and portfolio hiring.
June 7 2021
Small businesses feel the effects of bad staffing strategies more than larger corporations. Although the hiring budget may be smaller, bad hires or missed opportunities have an outsized impact because the staff is smaller. It’s never too late to begin implementing a more thoughtful long-term staffing strategy. If you plan on scaling your business in…
June 4 2021
Tailoring promotional materials to receptive audiences has been a goal of marketing from its inception. With the amount of user data continually rising, companies have more opportunities than ever before to create ads that suit unique market segments. Behavioral marketing is about gathering user information to better identify who is most interested in certain products…
June 3 2021
Too many organizations, managers, and strategists have a narrow focus on generating profit for the benefit of whoever owns the company. Stakeholder theory aims to correct this tunnel vision by taking into account other parties affected in the course of business such as communities, customers, employees, investors, and suppliers. A more holistic view of a…
May 25 2021
People process visual elements faster than written ones. Crafting a story for the user organizes these visual elements so that they are enticing and enjoyable, making the recipient more likely to respond positively to a call to action. There’s no surefire method for crafting a visual narrative with broad appeal, but the tips for creatives…
May 18 2021
As digital products continue their rise, companies have an increasing number of opportunities to gather information on customers’ actions to better inform their business practices. From long-term behavioral trends to small interactions with a web page, companies are researching how customers use products. That can sound a bit scary, especially when companies aren’t transparent with…
May 10 2021
The end goal of highly effective user-based design is return clientele. To earn that sort of customer dedication, stellar products, and stand-out branding are needed in combination. Loyalty is based on trust, which in turn comes from repeatedly good experiences with brands that visibly care about and empathize with their users. Building brand loyalty can…
May 7 2021
Users and customers are more concerned with their environmental impact than ever before. Design thinking breeds innovation and an increased production right alongside it. If the theory behind the design doesn’t account for ecological concerns and sustainable business practices, the user, environment, and bottom line all suffer. As a highly adaptive framework, design thinking is…
May 3 2021
Business is continuing to transform with the leap to digital and marketing strategy is changing right along with it. Each year it seems creatives and other professionals are breaking new ground in customer outreach and advertising. 2021 has already seen some big changes in both methodology and strategy. Designing digital marketing campaigns may not look…
April 27 2021
How can UX designers ensure the user has a seamless, uniform experience? The answer lies in omni-channel marketing. Not only are more and more people visiting websites and using apps on mobile devices and wearable tech these days, but they’re also combining traditional channels like telephone and brick-and-mortar shops with those digital spaces. The brand…
April 19 2021
Employee benefits extend far beyond just health insurance and paid time off. Some of these benefits are required by law while others vary from company to company. Generally speaking, benefits are given to full-time staff members and not to freelancers, part-time employees, or independent contractors. What employee benefits can creatives expect when they’re offered a…