Creative Staffing Insights & Hiring Intelligence
Insights from icreatives on hiring graphic designers, UX professionals, marketing talent, and building high-performing creative teams. Explore trends in creative staffing, employer branding, remote work, and portfolio hiring.
January 14 2022
Design is supposed to make life better - but better for whom? Companies and users don’t share the same perspective. Businesses have to turn a profit while users are attracted to accessible, secure, enjoyable experiences. The whole idea of design thinking is to build a bridge between these two camps. It’s vital for designers to…
January 10 2022
Innovation and sustainability don’t have to be at odds. Truly sustainable business practices center around long-term planning and eschew short-term goals. Too many companies have expanded at too fast a pace only to run out of steam or crumble under their own weight. Concern for the environment is on the rise and industries have to…
January 7 2022
New ideas are the lifeblood of any project, creative or not. Sometimes new conditions drive new business ideas but most of the time it’s up to teams to either push for innovation or be overtaken by the competition. Effective brainstorming not only makes for better business planning. It also creates a better work environment, employer…
January 3 2022
As creatives put their minds to new problems, their approach necessarily must change. Design thinking is a process of targeting business efforts toward user needs and desires. It’s iterative and that means new conditions create new design thinking. In recent years, the biggest trend in design thinking is heightened awareness of sustainability and increasing social…
December 20 2021
All the glamour of the people we see in front of cameras and on stages requires immense amounts of support from creatives. Outside the spotlight, people are designing marketing campaigns for movies and albums, managing social media accounts for the stars, explaining complicated intellectual property rights with accessible content, and designing the platforms where people…
December 17 2021
Coming up with a snappy slogan isn’t easy. People come into contact with such a huge number of advertisements and marketing materials that the odds of any individual slogan sticking out in their mind are slim to none. Slogans are a crucial part of branding because they’re usually the first interaction people have with a…
December 15 2021
For the most part, there’s no fixed format for a software development team. There are three general structures for these teams that have certain advantages depending on the goal of the project. Considerations like project complexity and the budget should also be factored in when determining how a software developing team is managed. Software is…
December 6 2021
What’s the best way for creatives to ensure job security? Tons of different changes hit just about every industry constantly. It could be sudden imbalances in the labor market or a huge technological shift - creatives need to be wary of such changes if they want to make sure they can still find work in…
December 2 2021
Branding aims to impact people’s choices. Whenever we decide on something, certain parts of our brain are hard at work recalling past experiences and associations we have between brands and the criteria we use to make a selection. Neuroscience can help explain why certain branding strategies are more effective than others. Gaining a broad understanding…
November 29 2021
The text you see on websites and apps isn’t an afterthought. It’s all designed and tested to guide you along the path that the UX designer and creative team want you to take. A UX copywriter’s responsibility is to find the words and text that will suit the intended user journey. Like most jobs in…