A red and white for hire sign.

What Are the Biggest Hiring Trends in 2022?

Since the COVID19 pandemic in 2020, keeping a company fully staffed has been harder than ever before. So with not enough talent to go around, how can you expect to attract and keep the highest paid employees? Some companies have figured it out, and their tactics have created highly effective...

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A woman speaks with job candidates.

Tips for Hiring Managers in 2024

The hiring landscape is continuously evolving, especially in the aftermath of the recent pandemic. As hiring managers gear up for the 2024 hiring season, several key changes and strategies need consideration. In this dynamic environment, understanding the nuances of the hiring process is crucial. Let's delve into the tips...

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Three people have a discussion around a conference table.

How to Handle Difficult User Research Participants

User research and usability testing are familiar terms for many people but the way they work isn’t well understood. Although creatives involved in research hope for expressive, opinionated, and cooperative participants, that’s not always the case. The goal of these usability tests is to see how real users interact with...

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A woman looks over her shoulder at the camera in front of a ferris wheel.

Human-Centered Design Vs. Activity-Centered Design

One of the central tenets of design thinking is attention to users’ needs. As user bases expand to include ever more diverse groups, building consumer products that adequately address all their needs becomes a greater challenge. Human-centered design focuses on the user while an alternative model called activity-centered design targets...

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A crew filming an interview with a woman in a library.

How to Get Creative With Customer Testimonials

People seek out others’ opinions when they consider a purchase. A customer testimonial from a like-minded individual is one of the best and most convincing ways to inform potential customers and entice them into a conversion.  But customer testimonials are also one of the oldest and most common marketing tools,...

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