What is Behavioral Marketing?

icreatives blogger2021-06-04T19:36:58+00:00Tailoring promotional materials to receptive audiences has been a goal of marketing from its inception. With the amount of user data continually rising, companies have more opportunities than ever before to create ads that suit unique market segments. Behavioral marketing is about gathering user information...

Stakeholder Theory: 101

icreatives blogger2021-06-03T15:01:35+00:00Too many organizations, managers, and strategists have a narrow focus on generating profit for the benefit of whoever owns the company. Stakeholder theory aims to correct this tunnel vision by taking into account other parties affected in the course of business such as communities, customers,...

Creative Tips for Strong Visual Storytelling

icreatives blogger2021-05-25T13:30:06+00:00People process visual elements faster than written ones. Crafting a story for the user organizes these visual elements so that they are enticing and enjoyable, making the recipient more likely to respond positively to a call to action. There’s no surefire method for crafting a visual...

How Companies Gather Data & What They Do With It

icreatives blogger2021-05-18T13:39:08+00:00As digital products continue their rise, companies have an increasing number of opportunities to gather information on customers’ actions to better inform their business practices. From long-term behavioral trends to small interactions with a web page, companies are researching how customers use products. That can...

6 Tips for Building Brand Loyalty

icreatives blogger2021-05-10T22:22:10+00:00The end goal of highly effective user-based design is return clientele. To earn that sort of customer dedication, stellar products, and stand-out branding are needed in combination. Loyalty is based on trust, which in turn comes from repeatedly good experiences with brands that visibly care...

Sustainable Design Thinking: Creative Approaches for Going Green

icreatives blogger2021-05-07T17:28:25+00:00Users and customers are more concerned with their environmental impact than ever before. Design thinking breeds innovation and an increased production right alongside it. If the theory behind the design doesn’t account for ecological concerns and sustainable business practices, the user, environment, and bottom line...

10 Hottest Digital Marketing Trends in 2021

icreatives blogger2021-05-03T14:40:41+00:00Business is continuing to transform with the leap to digital and marketing strategy is changing right along with it. Each year it seems creatives and other professionals are breaking new ground in customer outreach and advertising. 2021 has already seen some big changes in both methodology...

What is Omni-channel Experience Design?

icreatives blogger2021-04-27T17:21:20+00:00How can UX designers ensure the user has a seamless, uniform experience? The answer lies in omni-channel marketing. Not only are more and more people visiting websites and using apps on mobile devices and wearable tech these days, but they’re also combining traditional channels like telephone...

Employee Benefits Guide for Creatives

icreatives blogger2021-04-19T18:35:07+00:00Employee benefits extend far beyond just health insurance and paid time off. Some of these benefits are required by law while others vary from company to company. Generally speaking, benefits are given to full-time staff members and not to freelancers, part-time employees, or independent...

The Future of Freelancing in 2021

icreatives blogger2021-04-12T20:24:01+00:00Like many industries, creatives currently find themselves in the midst of the Freelance Revolution. In addition to new technology that allows independent agents to take on work they couldn’t have handled before, businesses are using staffing strategies called flexible blended workforces that are driving up...