December 2016
Is 2017 the year for VR and AR marketing?
Marketers face a vast new challenges, or is it perhaps the same challenge as always: Stay on the cutting edge of technological advancements, reach the target market and provide a product that can be easily identified amidst the competition. Textbooks may teach the objectives, however, now more than ever...
Share All Year
With the holiday hustle and bustle almost over, we can take that spirit of helping one another by saving a little all year round… If you don’t already have one in place, it is a good time to start a physical coupon board or basket, near on office stopping spot
October 2016
Let’s Chat Chatbot
Research shows that messaging apps are on the rise and have outpaced the increment of social network growth. For marketers, this means new strategies should be put in place to reach the well-defined growing trend. Looking forward, companies that are aiming to be found where the consumers are racing...
Is Customer Experience the Next Killer App?
Everyone in service businesses talk about it. Amazon.com lists more than 100,000 titles on the topic. Sometimes it seems like it’s a quest that challenges every business owner in America. I’m talking about the concept of “exceptional customer service.” If I had a nickel for every business owner who...
For the Sake of Debate
With the thick undercurrent and endless political rhetoric these days, perhaps it’s time to clear the air and have some expressive creative fun to get the juices flowing. Get your group together. Here’s the idea.
September 2016
Scavenger Hunt
There is something special about the well polished competitive spirit, especially when it strengthens the creative team and stimulates the mind. Here is an idea to enliven your office and even get your freelancers involved for some fun. Remember everyone loves prizes, from gift cards to privileges, to time...
Intimate Brands Explained
We all have emotional connections to brands, whether we care to admit it or not. If you always buy a certain brand of toothpaste, religiously order a call brand at a bar or ritualistically check the same app every day to get your sports scores, then you have an...
The Hamburger Icon: Food for Thought
Evolution is constant change and improvement, every UI Designer's goal. Taking in feedback and converting it to results that improve the user experience. Perpetual testing, analysis and adjusting based on the results. The popular hamburger icon, a mainstream navigational tool in the past two years is an important topic...
