20Dec

Careers for Creatives in the Entertainment Industry

All the glamour of the people we see in front of cameras and on stages requires immense amounts of support from creatives. Outside the spotlight, people are designing marketing campaigns for movies and albums, managing social media accounts for the stars, explaining complicated intellectual property...
19Dec

Port Sulfer, Hurricane Ida

Hurricane Ida became the deadliest and most destructive tropical cyclone of the season after striking southeastern Louisiana at Category 4 strength in late August, 16 years to the day after Hurricane Katrina decimated that same region.
17Dec

20 Clever Slogans That Worked

Coming up with a snappy slogan isn’t easy. People come into contact with such a huge number of advertisements and marketing materials that the odds of any individual slogan sticking out in their mind are slim to none.  Slogans are a crucial part of branding because...
15Dec

Successfully Managing Software Development Teams

For the most part, there’s no fixed format for a software development team. There are three general structures for these teams that have certain advantages depending on the goal of the project. Considerations like project complexity and the budget should also be factored in when...
06Dec

5 Strategies to Future-Proof Your Creative Career

What’s the best way for creatives to ensure job security? Tons of different changes hit just about every industry constantly. It could be sudden imbalances in the labor market or a huge technological shift - creatives need to be wary of such changes if they...
02Dec

Neuroscience & the 3 Laws of Branding

Branding aims to impact people’s choices. Whenever we decide on something, certain parts of our brain are hard at work recalling past experiences and associations we have between brands and the criteria we use to make a selection.  Neuroscience can help explain why certain branding strategies...
29Nov

The Complete Guide to UX Copywriting

The text you see on websites and apps isn’t an afterthought. It’s all designed and tested to guide you along the path that the UX designer and creative team want you to take. A UX copywriter’s responsibility is to find the words and text that...
22Nov

How Many Hours Should You Work Per Week?

We currently live in an overworked culture. Staying late at the office, taking on multiple jobs, and heaping tons of additional projects on top of an already hefty workload are all seen as respectable parts of “the grind,” which itself has acquired a nearly moral...
19Nov

Finding the Perfect Candidate for the Job

Attracting the right candidate shortens the hiring process and saves big on costs. How can businesses hope to accomplish this goal reliably with each new posting? It’s not always easy to find exactly what you’re looking for. Candidates may not have the requisite experience or perhaps...
15Nov

Is There Really a Generational Divide at Work?

Five generations make up the current workforce. A larger percentage of sixty-plus people are working now than ever before. On the other end of the spectrum, young people are starting their careers earlier thanks to early and continuous access to the internet and computers to...