How & Why Design-Led Marketing Works

icreatives blogger2021-02-01T18:38:03+00:00Design thinking is applicable throughout the business process. Building the product and service is the first step, but to attract and maintain customers, companies must also get their message out there with appealing marketing. Obtrusive ads like pop-ups are a great example of marketing without design...

A Beginner’s Guide to UX Design Research

icreatives blogger2021-01-29T18:37:56+00:00To craft the best user experience, designers have to fully understand the people who use the final product. Exhaustive research is done throughout the design process so that the creatives behind the product understand how people discover and handle each aspect of the design. UX design...

How to Design a Better Hiring Process

icreatives blogger2021-01-27T18:03:04+00:00Too many companies view the hiring process as a necessary evil rather than an opportunity to make a positive lasting impact on the growth of the business. If your hiring process is too drawn out or ineffective, it will feel like a drag on everyone...

Design Projects: Why They Fail & How to Scale

icreatives blogger2021-01-22T14:19:35+00:00Why do good designs fail? It’s a question that plagues designers across every discipline and skill level. Even seasoned professionals, CMOs, and major companies with years of experience and brand history sometimes have to admit that an otherwise appealing design isn’t having the impact they...

15 Tips for Negotiating a Job Offer

icreatives blogger2021-01-18T15:01:43+00:00Engaging in a thorough discussion of all job aspects early on is pivotal when it comes to negotiating a job offer. This proactive approach facilitates a shared understanding on both sides of the table, clarifying the expectations associated with the role. Rather than approaching negotiations...

How to Get Noticed as a Remote Worker

icreatives blogger2021-01-14T15:59:25+00:00Competition for promotions, raises, and other benefits from management is a healthy part of the traditional office. Working remotely takes employees out of supervisors’ physical line of sight and that can cause some confusion. Figuring out how to stay visible and progress your career after...

New Year’s Resolutions for Creatives in 2021

icreatives blogger2021-01-08T19:47:56+00:00With a critical eye at the year that passed, creatives can set professional goals that will keep them active, searching, and imaginitive in the year to come. New Year’s is a great time to take this retrospective view, although setting goals can be done at...

7 Stress Relief Tips for Creatives

icreatives blogger2021-01-04T12:53:17+00:00Stress can be caused by many factors in the workplace. For creatives, overworking under significant pressure may overwhelm the mind and stifle the imagination. In today’s increasingly digital world, signs of stress are more easily overlooked or misattributed to other causes. Luckily, there are also many...

Exploring Gestalt Principles of Design

icreatives blogger2020-12-30T17:22:58+00:00Designers have long been preoccupied with the way psychology impacts their trade. A general summary of some of the most important aspects of design psychology, the Gestalt principles are several rules that summarize how our minds process visual information. Building with these design fundamentals allows...

Design Thinking for Business Leaders

icreatives blogger2020-12-18T20:21:05+00:00What exactly do art departments and creative teams do for businesses? This question is often on the mind of stakeholders and other employees who lack a comprehensive understanding of the design thinking that underlies creative work. Design thinking is a non-linear process used to approach problems...