Products linked with fond memories of the past have a strong appeal for people affected by them. That appeal feels automatic for the viewer since the feeling is already built into their psyche. Many web designers have tapped into these nostalgic feelings with great success, but some others have...
An open, comfortable environment is the best way to give the workforce space to be innovative and productive on its own terms. When the company and its employees work together to effect changes, the overall mood of the office changes for the better. That mood, the way people interact...
Creatives stake their careers on imaginative work with a personal user experience. In the ever-changing business world, how can we make sure our products are impactful? Staying up-to-date with new technology and the latest design thinking is essential for building the kind of experience that people crave and return to...
When digital user interfaces were still in their infancy, a design style called skeuomorphism was the most popular way to illustrate digital functions. With this style, designers built symbols and buttons that mimicked the shape and design of real-world objects. Since users were already familiar with the objects depicted,...
Setting professional goals can be challenging for creatives. Roles open to them aren’t on the typical corporate ladder and new roles are being invented as quickly as design and business can innovate to keep pace with the times. Nonetheless, setting professional goals and painting an accurate picture of your...
The majority of companies are still learning how to incorporate design thinking into their business models. As creatives continue expanding the horizons of their various crafts and these innovations are changing the way we work, new roles are being created and formerly secondary jobs are becoming increasingly important. Business and...
Design thinking is applicable throughout the business process. Building the product and service is the first step, but to attract and maintain customers, companies must also get their message out there with appealing marketing. Obtrusive ads like pop-ups are a great example of marketing without design thinking. Users are annoyed...
To craft the best user experience, designers have to fully understand the people who use the final product. Exhaustive research is done throughout the design process so that the creatives behind the product understand how people discover and handle each aspect of the design. UX design research comes in many...
Too many companies view the hiring process as a necessary evil rather than an opportunity to make a positive lasting impact on the growth of the business. If your hiring process is too drawn out or ineffective, it will feel like a drag on everyone involved. In that case,...
Why do good designs fail? It’s a question that plagues designers across every discipline and skill level. Even seasoned professionals, CMOs, and major companies with years of experience and brand history sometimes have to admit that an otherwise appealing design isn’t having the impact they expected it to have. Most...
