10 Tips for Better Attribution Modeling

icreatives blogger2022-04-11T13:51:52+00:00 Multichannel marketing increases outreach but it also complicates the customer journey. Conversions rarely happen at the introductory touchpoint and understanding which channel led to the final sale is vital for investing resources properly.  Giving credit where it’s due among various marketing channels is called attribution modeling....

10 Typography Rules for UI Design

icreatives blogger2022-04-08T13:55:26+00:00 Although images and video are in high demand text is still central to the user experience. UI designers virtually always need text to make a cohesive presentation of information.  While each situation calls for a unique strategy, there are some rules underriding how text is presented...

Employee Relations For Managers

icreatives blogger2022-04-08T13:49:02+00:00 Managers can have a huge impact on employee relations. Although they may not be solely responsible for solving disputes, they may be able to neutralize small issues before they need to be escalated or help HR and employee relations specialists implement long-term solutions. A wide and...

The Sales Potential of Bad Reviews

icreatives blogger2022-04-05T13:49:42+00:00 A bad customer review might not be the end of the world. While they are a crucial source of information for prospective customers, reviews often make an impact as an aggregate, not individually.  Users are also becoming savvier, which means an endless supply of suspiciously perfect...

Choosing The Right Subscription Model For Your Business

icreatives blogger2022-04-05T13:40:47+00:00 Subscription-based selling has proven highly effective for perishables, clothing, media, SaaS, and more. The key to replicating this success lies in choosing a subscription business model that suits the goals of the company and the needs of the users. Some companies offer a full host of...

Winning An Audience As An Underdog Brand

icreatives blogger2022-03-15T16:01:43+00:00 Many companies have highlighted their lower market share and used it to outpace massive, well-known brands. It might sound counterintuitive, but you can make it work if you build the right narrative.  Read this underdog positioning guide to learn how you can establish the kind of...

9 Tips For Better Recruitment Marketing

icreatives blogger2022-03-11T15:24:12+00:00 To get the best talent, it’s vital to sell your organization as a great place to work. Even if you team up with a creative staffing agency, attracting attention to your employer brand will bring in more qualified applicants and help keep your existing talent...

Social Media Outlook For 2022 & Beyond

icreatives blogger2022-03-07T14:43:42+00:00 Has social media’s heyday already passed, or will its popularity expand even further? By some metrics, user rates are decreasing on most social media platforms. But a couple of the largest have seen sustained growth. What this all means for the future of social networking and...

How To Boost Word-Of-Mouth Sales

icreatives blogger2022-03-01T19:38:33+00:00 Word of mouth marketing is an inexpensive way to increase sales and bolster brand loyalty. Referral sales growth can set one brand apart from the competition and get people excited about new product rollouts or redesigns. But boosting WOM sales proves an elusive goal for many...

Rise of the Influencers: Using Pop Media in Your Marketing

icreatives blogger2022-02-21T13:22:56+00:00 One of the most visible effects of pop media like Instagram, YouTube, TikTok, and Facebook has been the development of influencers. Once upon a time they were normal users who happened to mention brands in their content - now, becoming an influencer is a goal...