A woman speaks with job candidates.

Tips for Hiring Managers in 2024

The hiring landscape is continuously evolving, especially in the aftermath of the recent pandemic. As hiring managers gear up for the 2024 hiring season, several key changes and strategies need consideration. In this dynamic environment, understanding the nuances of the hiring process is crucial. Let's delve into the tips...

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Three people have a discussion around a conference table.

How to Handle Difficult User Research Participants

User research and usability testing are familiar terms for many people but the way they work isn’t well understood. Although creatives involved in research hope for expressive, opinionated, and cooperative participants, that’s not always the case. The goal of these usability tests is to see how real users interact with...

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A woman looks over her shoulder at the camera in front of a ferris wheel.

Human-Centered Design Vs. Activity-Centered Design

One of the central tenets of design thinking is attention to users’ needs. As user bases expand to include ever more diverse groups, building consumer products that adequately address all their needs becomes a greater challenge. Human-centered design focuses on the user while an alternative model called activity-centered design targets...

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A crew filming an interview with a woman in a library.

How to Get Creative With Customer Testimonials

People seek out others’ opinions when they consider a purchase. A customer testimonial from a like-minded individual is one of the best and most convincing ways to inform potential customers and entice them into a conversion.  But customer testimonials are also one of the oldest and most common marketing tools,...

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10 Tips for Better Attribution Modeling

Multichannel marketing increases outreach but it also complicates the customer journey. Conversions rarely happen at the introductory touchpoint and understanding which channel led to the final sale is vital for investing resources properly.  Giving credit where it’s due among various marketing channels is called attribution modeling. Read on to find...

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Various framed signs hanging on a white wall.

10 Typography Rules for UI Design

Although images and video are in high demand text is still central to the user experience. UI designers virtually always need text to make a cohesive presentation of information.  While each situation calls for a unique strategy, there are some rules underriding how text is presented in a design. More...

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