January 2022

A redheaded girl in a baggy sweater smiles and points to sticky notes on a wall.

10 Rules For Effective Brainstorming

New ideas are the lifeblood of any project, creative or not. Sometimes new conditions drive new business ideas but most of the time it’s up to teams to either push for innovation or be overtaken by the competition. Effective brainstorming not only makes for better business planning. It also creates...

December 2021

A woman in sunglasses holds shopping bags in bright sunshine.

20 Clever Slogans That Worked

Coming up with a snappy slogan isn’t easy. People come into contact with such a huge number of advertisements and marketing materials that the odds of any individual slogan sticking out in their mind are slim to none.  Slogans are a crucial part of branding because they’re usually the first...

A man’s face lit up by a vending machine.

Neuroscience & the 3 Laws of Branding

Branding aims to impact people’s choices. Whenever we decide on something, certain parts of our brain are hard at work recalling past experiences and associations we have between brands and the criteria we use to make a selection.  Neuroscience can help explain why certain branding strategies are more effective than...