GUIDE TO CREATIVE POSITIONS
Copywriter - Broadcast
You express yourself in the realm of the :30 and :60 second spot.
You’ll transform creative briefs into persuasive copy that reflects the company’s culture, ideas and strategies.
Whether it’s for TV or a popular Internet channel, you work closely with your copywriter to choose the production company, director, and actors for the spot. For radio spots, you choose voice talent and work with a sound engineer to create something that’s definitely worth a listen, and maybe even an award.
Tools of the Trade: Microsoft Word and other office related software.