GUIDE TO CREATIVE POSITIONS
Copywriter – Advertising
You are first and foremost a wordsmith.
Your words inspire, motivate, entertain, and call to the masses. Curiosity and keen observation are natural traits for you, and keep you up with the latest trends and pop culture.
Your imagination is endless, and you translate those images into concepts and words to be used in print ads, scripts for TV and radio, direct-mail pieces, web content, and billboards – to name a few.
You can transform a simple creative brief into a memorable piece filled with emotion, and your delivery becomes a sensory experience. Essential to this position is your partner, the Art Director.
Tools of the Trade: Microsoft Word and other office related software.