Designers have long been preoccupied with the way psychology impacts their trade. A general summary of some of the most important aspects of design psychology, the Gestalt principles are several rules that summarize how our minds process visual information. Building with these design fundamentals allows for a more intuitive design and lessens the cognitive load […]
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What exactly do art departments and creative teams do for businesses? This question is often on the mind of stakeholders and other employees who lack a comprehensive understanding of the design thinking that underlies creative work. Design thinking is a non-linear process used to approach problems from a new perspective based on market research and […]
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Onboarding properly is the best way to build a lasting positive relationship with employees and make sure they’re happy in their role at the company. Most businesses already have a general onboarding procedure in place but these traditional plans need some adjusting to remain effective in the current business world where remote work is increasingly […]
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Healthy office culture is essential for design teams to produce their best work. Brainstorming, sharing ideas, and critiquing work can feel very personal and people who are familiar and comfortable with one another are more likely to share their frank opinions without getting upset or offended. Building the right team of designers takes a bit […]
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A common misconception held by managers and other business leaders is that productivity tends to slump for employees working remotely. With remote work continuing to grow in popularity, any misgivings about letting employees work from home could be harmful to the entire company. The good news is that productivity doesn’t plummet when workers go remote, […]
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You might already have some conception of a corporate work environment in your mind: grey concrete, endless cubicles, masses of people with briefcases and ties bustling back and forth in large atriums, and an opaque internal bureaucracy. Small agencies, on the other hand, are all colorful and filled with a handful of youthful disruptors with […]
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Branding is the public face of a company. To demonstrate your value to customers you have to build a strong brand that communicates with the customer base and the wider community in an authentic and useful way. Beyond just helping boost sales, branding is an avenue for intentional and thoughtful representation of a business and […]
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Effective design takes human psychology into account. Our brains have specific ways of converting what we see into information and then processing and storing that information. The principles describing these processes can be studied and built into designs to make a final product easier for the user to navigate and understand. That makes it more […]
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