Exploring Gestalt Principles of Design

Designers have long been preoccupied with the way psychology impacts their trade. A general summary of some of the most important aspects of design psychology, the Gestalt principles are several rules that summarize how our minds process visual information. Building with these design fundamentals allows...

Design Thinking for Business Leaders

What exactly do art departments and creative teams do for businesses? This question is often on the mind of stakeholders and other employees who lack a comprehensive understanding of the design thinking that underlies creative work. Design thinking is a non-linear process used to approach problems...

7 Tips for Onboarding New Talent Remotely

Onboarding properly is the best way to build a lasting positive relationship with employees and make sure they’re happy in their role at the company. Most businesses already have a general onboarding procedure in place but these traditional plans need some adjusting to remain effective...

Teambuilding for Designers: 101

Healthy office culture forms the bedrock for design teams to excel in their endeavors. Engaging in graphic design exercises such as brainstorming, idea-sharing, and work critiques becomes more impactful within a setting where individuals are familiar and at ease with one another. This familiarity fosters...

15 Tips for Designers Working Remotely

Remote work is a growing trend but some designers are thrown off when they’re removed from the traditional office environment. After all, design is generally a team effort and centered on users, so what do you do when you’re physically separated from both? There’s tons...

Why Logo Designs Are An Integral Part of the Branding Kit

A brand kit contains all the details of a branding identity plan and specific instructions for how the identity will be rolled out. It’s imperative for communicating design ideas to stakeholders and for the creative team to get a visual layout of their work. The...

Everything You Need to Know About Branding in 2020

Branding is the public face of a company. To demonstrate your value to customers you have to build a strong brand that communicates with the customer base and the wider community in an authentic and useful way. Beyond just helping boost sales, branding is an...