Research shows that messaging apps are on the rise and have outpaced the increment of social network growth. For marketers, this means new strategies should be put in place to reach the well-defined growing trend. Looking forward, companies that are aiming to be found where the consumers are racing to in herds must find a way to make their presence known in these kinds of platforms. If you are wondering how a company can message with its customers, and reach potential customers without needing to hire additional staff, there is a popular answer promising to revolutionize our communications. The Chatbot. Read more

Everyone in service businesses talk about it. Amazon.com lists more than 100,000 titles on the topic. Sometimes it seems like it’s a quest that challenges every business owner in America. I’m talking about the concept of “exceptional customer service.” If I had a nickel for every business owner who ever said that they wanted to emulate how Apple engages customers or how Disney treats its guests… Read more

With the thick undercurrent and endless political rhetoric these days, perhaps it’s time to clear the air and have some expressive creative fun to get the juices flowing. Get your group together. Here’s the idea. Read more