GUIDE TO CREATIVE POSITIONS
You are a natural born artist and the ultimate ambassador of the expression “a picture is worth a thousand words”.
Capturing the moments that matter most and telling stories through your shots is what you do best, thanks to your creative flair and terrific eye for detail, color theory, light, and composition.
Mastering the balance between patience to wait for the perfect shot and fast-acting to catch it is a must; and you’re willing to work flexible hours, travel frequently, and accommodate to your client’s agendas.
Clients will include the general public, as well as newspapers, ad agencies, publishing houses, design firms, and more. It all depends on the style that you specialize in:
- Portrait: You take pictures of a person or group of people in studios or on-site at various locations, for artistic or clinical purposes.
- Events: You take pictures of seasonal or live events like weddings, graduations, concerts, conferences, sports events, fashion catwalks, etc.
- Commercial: You take pictures to be used for marketing and promotional purposes , including books, websites, advertisements, print and online media, catalogs, and more.
- News (Photojournalists): You take pictures to tell news stories on TV, newspapers, magazines, or online news – often involving risky situations.
- Aerial: You take pictures of sceneries and structures from above – usually from an aircraft.
- Fine Arts: You take pictures as a form of creative expression, and sell them to the public as pieces of art.
- Scientific: You take pictures to record or illustrate medical or scientific data.
Your background revolves around advertising, arts, or photography itself.
Tools of the Trade: (software) Adobe Suite, Adobe Lightroom, Adobe Photoshop and a gazillion plug-ins. (hardware) Too much to list, and very expensive.
Salary: $ to $$$$$ depending on how you market yourself.