May 2022
Tips for Hiring Managers in 2024
The hiring landscape is continuously evolving, especially in the aftermath of the recent pandemic. As hiring managers gear up for the 2024 hiring season, several key changes and strategies need consideration. In this dynamic environment, understanding the nuances of the hiring process is crucial. Let's delve into the tips...
10 Signs That Your Employees Are Losing Interest in Their Work
Most businesses have been through a slump in turnover at some point or another for a wide variety of reasons. While most owners and managers would prefer not to face these times, it is often an inevitable part of running a business. Although some resignations take you by surprise, in...
How to Handle Difficult User Research Participants
User research and usability testing are familiar terms for many people but the way they work isn’t well understood. Although creatives involved in research hope for expressive, opinionated, and cooperative participants, that’s not always the case. The goal of these usability tests is to see how real users interact with...
Human-Centered Design Vs. Activity-Centered Design
One of the central tenets of design thinking is attention to users’ needs. As user bases expand to include ever more diverse groups, building consumer products that adequately address all their needs becomes a greater challenge. Human-centered design focuses on the user while an alternative model called activity-centered design targets...
April 2022
15 Rules for More Effective video conferencing
Of all the technology to be developed in recent years, none brings to mind the new reality of remote work quite like video conferencing. Remote digital meetings have been possible for many years now, but the newest software allows dozens of people to join in a single meeting from...
Timeless Leadership Advice From Iconic Trailblazers
If you take advice from anyone, let it be these business leaders and trailblazers. Their individual successes are reason enough to put value in the ideas they share. The internet is riddled with leadership quotes and inspirational ideas. We’ve distilled that wisdom into this guide so you can access it...
How to Get Creative With Customer Testimonials
People seek out others’ opinions when they consider a purchase. A customer testimonial from a like-minded individual is one of the best and most convincing ways to inform potential customers and entice them into a conversion. But customer testimonials are also one of the oldest and most common marketing tools,...
10 Tips for Better Attribution Modeling
Multichannel marketing increases outreach but it also complicates the customer journey. Conversions rarely happen at the introductory touchpoint and understanding which channel led to the final sale is vital for investing resources properly. Giving credit where it’s due among various marketing channels is called attribution modeling. Read on to find...
