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10 Tips for Better Attribution Modeling

Multichannel marketing increases outreach but it also complicates the customer journey. Conversions rarely happen at the introductory touchpoint and understanding which channel led to the final sale is vital for investing resources properly.  Giving credit where it’s due among various marketing channels is called attribution modeling. Read on to find...

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10 Typography Rules for UI Design

Although images and video are in high demand text is still central to the user experience. UI designers virtually always need text to make a cohesive presentation of information.  While each situation calls for a unique strategy, there are some rules underriding how text is presented in a design. More...

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Employee Relations For Managers

Managers can have a huge impact on employee relations. Although they may not be solely responsible for solving disputes, they may be able to neutralize small issues before they need to be escalated or help HR and employee relations specialists implement long-term solutions. A wide and varied skillset is essential...

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The Sales Potential of Bad Reviews

A bad customer review might not be the end of the world. While they are a crucial source of information for prospective customers, reviews often make an impact as an aggregate, not individually.  Users are also becoming savvier, which means an endless supply of suspiciously perfect reviews does more harm...

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