GUIDE TO CREATIVE POSITIONS
Art Director – Broadcast
If visual communications is your forte, what could be a more visual means of communication than television, video or internet?
To create spots for these mediums, you work closely with your Copywriter, Broadcast Production Manager, or Art Buyer to choose the Stylist, Director, Models, Actors, and location.
You are the guardian as the spot moves through many hands before reaching the light of day – maintaining the integrity of concept and script throughout the recording and beyond.
Tools of the Trade: Management and leadership skills.