GUIDE TO CREATIVE POSITIONS
Email Marketing Specialist
A digital marketing strategy is nothing without an Email Marketing Specialist.
You know how to reach the masses in a highly personal environment – their inbox. By working with automation software, you interact with different audiences through marketing campaigns, newsletters, email blasts, and more; to increase brand awareness and secure your client’s place in the market.
Planning and executing highly targeted email campaigns requires you to understand the technical landscape of emails, nurture leads, boost traffic, and increase conversions. All of this, if done well, can -and will – drive exponential ROI to the brand.
Passionate about generating impact at each stage of sales – from lead generation to conversion – you know best when it comes to developing, scheduling, and tracking the effectiveness of email campaigns.
You’ll change the email design or message in order to increase conversion rates and maximize ROI, know all email best practices and are responsible for creating (and maintaining) distribution lists in compliance with CAN SPAM laws.
Tools of the Trade: Access/SQL (for database querying and list segmentation). HTML. Extensive knowledge of DNS MX records, Mail Chimp, Constant Contact and other email blast services. Ability to analyze data and develop recommendations. Eye for effective copy and design.