GUIDE TO CREATIVE POSITIONS
Market Researcher/ Market Research Analyst:
You know the market like the back of your hand. You can envision what new products or services consumers will need, and the best time to bring them out into the market.
Are you psychic? No, not really. Your information is based on hard facts, and most of your time is spent gathering data through surveys, opinion polls, and questionnaires, and carefully scrutinizing the information received.
In the end, you’re able to determine the habits and preferences of consumers and deliver the product that best meets their needs. Past Market Researchers discovered the need for remote controls, microwaves and cell phones – forever changing the way we live our lives.
You may be employed by companies or marketing agencies varying in size, industries, and specialties.
Tools of the Trade: Microsoft Word; Excel; PowerPoint; other office related software. Working experience: Knowledge of SPSS, SAS or similar databases, CRM, search engines, web analytics, and business research tools is a plus.