GUIDE TO CREATIVE POSITIONS
Your approach? Methodical. Your personality? Analytical. Your work? Truly comprehensive.
As an Interactive Strategist, you are responsible for the concept and development of all online marketing strategies – such as viral marketing – aimed at achieving your client’s business objectives.
You’ll grow your client’s brands using interactive technologies and innovative activities that engage and thrill their customers from inception to execution. Some of your responsibilities include developing the creative brief, planning site content, conducting competitive research, budgeting, and forecasting industry trends.
You must have knowledge of best practices, be able to interpret metrics data, and create return on investment. Additionally, working knowledge of UI/UX will get you extra points.
Tools of the Trade: Microsoft Word; Excel; PowerPoint; other office related software. Knowledge of Web’s Best Principles and Practices; Drupal or WordPress; and Project Management and Ticketing Systems, is very helpful.