GUIDE TO CREATIVE POSITIONS
Guerilla Marketing Manager
You work in very unconventional ways so that your audience is delightfully surprised when they come upon your message.
You lead a talented team of guerilla creatives to reach your target audience using a variety of trends and tactics: viral, ambient, canvassing, body advertising, shock tactics. Basically, you leverage the newest technologies in ways nobody ever thought, you will use anything alternative that is within the law.
Your background can be that of an Art Director or Copywriter; however, your past is not as important as your ability to be highly conceptual and able to produce action in your audience.
You’re also a financial miracle worker – stretching limited budgets to produce profitable results.
Tools of the Trade: Microsoft Word; Excel; PowerPoint; Microsoft Project; other office related software.