GUIDE TO CREATIVE POSITIONS
Affiliate Marketing Manager
You know the power of targeted marketing, and recognize that publishers – otherwise known as affiliates – are a great resource for your brand to gain exposure and capture leads from their established readership. Consequently, you tap this source for all its worth – rewarding them for every visitor that navigates from their site to your client’s site.
You are responsible for identifying, evaluating and building close partnerships with these affiliates – as well as recruiting new ones – by creating incentives, resolving issues, tracking sales made through their site, providing fresh promotional materials, and sending commission checks when due.
Increasing your programs’ reach is your main objective, for which you need to develop and keep a close eye at all phases, including brainstorming, launch, maintenance, monitoring, marketing, analysis, and optimization.
You must be detail-oriented and have strong management and resolution skills.
Tools of the Trade: Microsoft Word, Excel, PowerPoint, other office related software. Working Experience: Search Engine Optimization (SEO).