Is 2017 the year for VR and AR marketing?
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...With mobile applications that allow gamers to be in transit and geo-location based applications to block ads in the real world and replace them with virtual ads, knowing how and where to find your target audience and provide them with a novel experience, unique product placement and interaction and ensure visibility in both the real and the virtual world is a constant challenge...
Share All Year
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With the holiday hustle and bustle almost over, we can take that spirit of helping one another by saving a little all year round... If you don’t already have one in place, it is a good time to start a physical coupon board or basket, near on office stopping spot (i.e. the water dispenser, fridge, or printer). Virtually, you can also create...
Is Customer Experience the Next Killer App?
Everyone in service businesses talk about it. Amazon.com lists more than 100,000 titles on the topic. Sometimes it seems like it’s a quest that challenges every business owner in America. I’m talking about the concept of “exceptional customer service.” If I had a nickel for every business owner who ever said that they wanted to emulate how Apple engages customers...
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Let’s Chat Chatbot
Research shows that messaging apps are on the rise and have outpaced the increment of social network growth. For marketers, this means new strategies should be put in place to reach the well-defined growing trend. Looking forward, companies that are aiming to be found where the consumers are racing to in herds must find a way to make their presence known in these kinds of platforms. If you are wondering how a company
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For the Sake of Debate
With the thick undercurrent and endless political rhetoric these days, perhaps it’s time to clear the air and have some expressive creative fun to get the juices flowing. Get your group together. Here’s the idea...
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The Hamburger Icon: Food for Thought
Evolution is constant change and improvement, every UI Designer's goal. Taking in feedback and converting it to results that improve the user experience. Perpetual testing, analysis and adjusting based on the results. The popular hamburger icon, a mainstream navigational tool in the past two years is an important topic for UI Designers. Now, as popular as fast-food chains across the world wide web, this icon actually dates back to Xerox Star. Yes, the same people who invented the Graphical User Interface that Steve Jobs...
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Adobe MAX-Conference – Nov 2nd San Diego
The world’s premier creativity conference, MAX is an awe-inspiring mashup of over 9,000 of the world’s top creatives and best-in-the-business experts who come together to learn, share, create, connect and play... more
Intimate Brands Explained
We all have emotional connections to brands, whether we care to admit it or not. If you always buy a certain brand of toothpaste, religiously order a call brand at a bar or ritualistically check the same app every day to get your sports scores, then you have an emotional connection of some depth. And some brands are more intimate than others...
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There is something special about the well polished competitive spirit, especially when it strengthens the creative team and stimulates the mind. Here is an idea to enliven your office and even get your freelancers involved for some fun. Remember everyone loves prizes, from gift cards to privileges, to time off or notoriety so here’s this month’s idea, a good old-fashioned modernized scavenger hunt...
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UX-DAY #10 Oct 16 Mannheim
The Conference on User Experience in Mannheim. Topics include: Digital strategy, marketing, industry 4.0, eCommerce, design, technology, user experience, social media, usability, innovation, e-business and more. UX-DAY introduces methods, solutions and ideas that also allow your users an intuitive access to these technologies... click here for more
What Separates Top Creatives
Creativity doesn’t come from people whose minds are a file cabinet with everything neatly tucked away and accounted for. It comes from minds more like a cluttered room with clothes on the floor and piles of odds and ends waiting to be stored.
Creativity is not a nice, linear process where...
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Business Perspectives 4 Creative
Business Perspectives for Creative Leaders
July 24-29, 2016
About the program
“Business Perspectives for Creative Leaders” is a week-long executive education program created exclusively for design professionals, uniquely in partnership with Yale University’s School of Management. Taught each summer at the Yale University campus in New Haven, Connecticut and taught by Yale School of Management faculty, regarded as some of the world’s most experienced business scholars, the curriculum features a finely-tuned strategic mix of case studies, lectures, hands-on activities, group work, and team-building exercises to give creative leaders a more complete understanding of business and design. Change the trajectory of your career, and transform the way you work with clients. Designer as business leader: reinvent your future.
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Design Swarm AIGA Seattle
Design Swarm: SAT, JUL 9 AT 10:00 AM, SEATTLE, WA
Why doesn’t every American vote? Why are those who do vote often uninformed? How can we make sure every person’s voice is heard?
With a critical election approaching this November, we need a solution. The problems of voting have been studied by political scientists, psychologists, and rational choice philosophers. What would happen if designers entered the conversation? Would our human-centered thinking and creative superpowers lead to solutions?
Join AIGA Seattle at the Design Swarm for Democracy to help us tackle these questions.
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Evening w/ Google Lab-NY
An Evening with Google Creative Lab
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Join AIGA/NY for a rare look behind the scenes of Google Creative Lab. Find out what happens when you send a varied group of ambitious creatives on a mission to improve people’s lives by combining creativity, technology and a significant amount of empathy.
We will be walking through a few of the Lab’s latest projects and learn what happens when you spend 99.9% of your time making.
Google Creative Lab is a team of designers, writers, programmers, film makers, producers and business thinkers whose mission is to remind the world what it is they love about Google. A team crazy enough to think they can actually change the world.
Enter 2016 ADDYs
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The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
AAF Edge Effect Chicago
Edge Effect | Media Meets Technology in Advertising
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TRADITIONAL MEDIA HAS EVOLVED WITH NEW AUDIENCES WHO ARE BECOMING INCREASINGLY DEPENDENT ON DIGITAL AND MOBILE, and advertising technology platforms are tapping into these changes to support marketing efforts. Traditionally at opposite ends of the advertising world, media companies and technology agencies are now joining forces to target consumers to enhance digital ad spend efficiency and provide them with a more engaging and rewarding online experience. Despite this new collaboration, there is still a gap between the two worlds where an unaddressed need of digital platforms for advertisers exists.
On February 16, 2016, the American Advertising Federation and Starcom MediaVest Group will co-host the first-ever, Edge Effect: Media Meets Technology in Advertising conference in Chicago, which will bring together today’s leading media brands, strategists and advertising innovators in technology for a full day of strategy, insights and elite networking opportunities
Compostmodern: Think Even Bigger | Jon Foley in conversation with Hugh Dubberly
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Remember the galvanizing idea that design could save the world? For the first time in human history a single generation has the power to affect the future of civilization itself. The future of Earth is being determined by the decisions, actions and innovations we are making now. By thinking bigger we can better face the challenges and see the new opportunities ahead. Join two eminent figures from the fields of science and design as they frame — and reframe — the wondrous world of systems that surround us. Following the discussion, everyone (over 21) is invited to enter Nightlife, the weekly science-themed Academy party with music and creatures. Drinks and food are also available for purchase at Nightlife.
Jon Foley John Foley, Executive Director California Academy of Sciences
Dr. Jon Foley is a world-renown scientist whose work focuses on ecosystem science and sustainability. In 2014, he joined the California Academy of Sciences as Executive Director. Jon will give a concise state-of-nature report that includes an overview of the critical systems upon which we rely to survive.
Hugh Dubberly Hugh Dubberly, Founder Dubberly Design Office
Hugh Dubberly is a distinguished designer, planner and educator whose career includes senior roles at Apple and Netscape before founding Dubberly Design Office. Hugh will offer insights into systems thinking as an essential practice for addressing the truly wicked problems confronting us in the 21st century.
Tickets include entry to NightLife directly following the talk. There will NOT be food or beverage at the Compostmodern talk. Food and beverage is available for purchase following the talk at Nightlife.
THIS EVENT IS AGE 21 and OVER
6:15 Doors open
8:00 Entry into Nightlife
Compostmodern connects designers, scientists, and thought leaders to delve into what is known and what is predicted for our future on this planet. The potential —and urgency — of radical creativity achieved through discovery, new thinking and collaboration has never been greater. Since its founding in 2003, Compostmodern has been an internationally recognized forum inspiring and guiding designers to transform products, industries and lives through sustainable design. Compostmodern is organized by Rhonda Rubinstein and David Peters
What does a corporate Art/Marketing Department have in common with an IT Department
, besides some of the company’s least understood employees? They’re not always seen as a core activity in a company. Or as a main area of expertise.
As critical as IT can be to a company...
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Fort Laud ADDY Awards
With more than 100 categories covering all aspects of advertising, the AAF Fort Lauderdale’s annual ADDY® Awards is the first of a three-tier step in the advertising industry’s largest and most representative competition in the country, attracting 50,000-plus entries every year in local ADDY® competitions nationwide
Lavan Catering & Events:
3861 Stirling Road,
Fort Lauderdale, FL 33312
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TOSO – the ‘Oscars’ of advertising
Date: October 28, 2014, 5.30 - 9pm.
Location: Orange Studio, Orlando, Florida
Admission: $30 before October 1, $40 after. 10% member discount.
Find out more information at: http://on.fb.me/1zsyI4g
AAF Western Region Leadership Conference
The AAF Western Region includes AAF advertising clubs and federations within the states of: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming and El Paso, Texas. The AAF Western Region is comprised of AAF Districts 11, 12, 13, 14 and 15.
The annual WRC Leadership Conference brings together the leaders and members of all of AAF’s member clubs in the West. The conference provides opportunities for leadership and professional development through a variety of industry speaker events and club management workshops.
Open to anyone, this two-day event is an opportunity to network with advertising professionals and to exchange valuable business and leadership ideas, concepts and programs.
AAF Western Region Chair: Julie Childs, AAF Reno (916-231-7734). For more information and to register, please visit aafwesternregion.org. Registration closes September 10th.
- Dates: Friday + Saturday, September 19-20
- Time: 9:00 AM – 5:00 PM both days
- Location: Reno, NV
- Host: District 14
“WHEN TECH MEETS ADVERTISING”
AD2 San Francisco - TECH RELATIONS EVENT: “WHEN TECH MEETS ADVERTISING”
Topic: “When Tech Meets Advertising”
Date: Thursday, September 11th
Where: Propane Studio, San Francisco, California
Find more information at: http://bit.ly/YI19js
Orlando Crisis PR Panel
AAF- Orlando Crisis PR Panel- Managing Your Brand When Every Second Counts
What: When a PR crisis arises, the fallout can be swift and merciless. Join a panel of experts in a discussion about crisis management for brands to reduce the amount of damage to the organization.
When: 11:30am-1pm. Thursday, September 11th
Where: 310 Lakeside, Downtown Orlando, Florida
Members: $20.00 - Non-members: $25.00
A portion of the ticket price will be donated to the First Responders Unit in honor of 09/11
Find out more at: http://bit.ly/YI19js
AAFMiami -“Perfectly Imperfect” with Dana Tanamachi-Williams
Find out how you can use your day job as a platform for your dream job. Dana Tanamachi-Williams of Tanamachi Studio will share how she did just that, plus how to embrace anonymity in order to make big, necessary mistakes – and how to remain open to learning new ideas in order to grow and mature in your career. Find out more at: http://bit.ly/VK8kpm
September 4, 2014 @ 6:30 pm - 9:30 pm
Location: Miami, Florida
Members Free, Students Free, Non-members $25
icreatives President is awarded the AAF Silver Medal
"I thank the Advertising Community for having such a profound influence on almost every aspect of my life... I accept this most honored award on behalf of all the icreatives family and friends that help us give back to those who so graciously accepted us into their community" - Steven Cohen, president of icreatives.
The American Advertising Federation's AAF Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern.
San Francisco Design Week
SAVE THE DATE! SF Design Week Opening Reception
Celebrate Bay Area design and everything our designers from San Francisco to Silicon Valley create to share with the world. From tech inventions to culture changing products, human centered design, emerging fashion to international architecture, SFDW invites the public to experience the Bay Area’s unique design talents, impact and innovations.
Location: San Francisco, California
Date: Friday, 13 Jun 2014 - 6:00pm - 9:30pm
RAVI HAMPOLE: Think inside the box
At the start of every winter season Starwood Hotels and Resorts Worldwide challenges its Global Design Group to create a three-dimensional “holiday” tree to be shipped and assembled at each of their 50+ W Hotel properties worldwide. The budget is low and the constraints are endless. The shipping weight, materials, finishes, assembly instructions and the added need for the tree to be perceived as a luxury-inspired tree by their guests all serve as ingredients in a giant recipe for branded disaster.
This design team truly revels in the constraints and tries to find ways to think and innovate creatively for their marketing partners and ultimately their guests. Each sketch, iteration and test, lead them to better ideas and even better dialogue. Come be part of a conversation where Ravi Hampole looks for failures, detours and happy accidents in order to find what is new, thoughtful and engaging.
Ravi Hampole is the VP and Creative Director for Graphic Design in the Global Brand Design Group for Starwood Hotels and Resorts Worldwide. He overseas an accomplished team of designers and writers who create, develop and maintain the visual and verbal language for Starwood’s nine lifestyle brands... read more at http://bit.ly/1fRx8Wa
Date: Tuesday 3 June 2014 - 6:30–8:00PM
Location: Bumble and bumble. 415 W. 13th St. 3rd floor auditorium New York NY 10014
Elevate: AIGA Leadership Retreat
From May 29–31, 2014, more than 250 AIGA chapter and national board members will come together in Denver for “Elevate: AIGA Leadership Retreat.” Featuring chapter inspiration stories, breakout sessions, networking lunches, evening events around the city and much more, this invitation-only event provided chapter board members with information and tools to address pressing challenges and plan for the future in their communities.
In 2014, AIGA is celebrating its centennial, a significant milestone and high point for the organization. In recent years, the AIGA has undergone substantial changes that, thanks to the dedication and efforts of chapter leaders, have allowed the organization to reach this pinnacle in longevity and relevance. Having reached this peak, 2014 is an opportunity for chapter leaders and their members to look back and reflect on AIGA’s history while looking ahead and creating plans to grow, strengthen and elevate the organization.
“Elevate” will be held at the Westin Denver Downtown and was sponsored by official AIGA partnersAdobe and Shutterstock.
Contact your local chapter to find out how your chapter participated in “Elevate,” follow the tweets from the event, and keep an eye on Flickr for photos of attendees' experience in Denver.
Location: Denver, Colorado
Date: May 29, 2014- May 31, 2014
For more information on how to register, please visit http://www.aiga.org/leadership-retreat/
AIGA SF presents: Portfolio Day 2014
Join us for an event that has become known as the best portfolio review on the west coast!
You will receive multiple reviews throughout the day from experts in the field spanning a range of disciplines. Practice your one-on-one interviewing skills with design professionals and receive valuable feedback about your portfolio.
You may bring your portfolio in book form, or load your images on a laptop and bring that with you. There will be wifi available.
Location: San Francisco
Date: May 31, 2014
For more information, please go to http://bit.ly/1j0b06k
ADMERICA! is the American Advertising Federation’s National Conference on Advertising where our industry comes together for education, inspiration, innovation, collaboration and celebration. ADMERICA! presents a wonderful opportunity for attendees to come together, learn and discuss the latest developments in our industry – from new digital technologies to creative content development. Take advantage of the various educational opportunities through professional development seminars, workshops and keynote sessions.
Location: Boca Raton, Florida
Date: May 28, 2014 - May 31, 2014
Keynote Speakers include:
Vice President, GlobalMarketing Solutions, Facebook
David Shing Digital Prophet, AOL
Jeffrey L. Bowman
Senior Partner, Managing Director, The Ogilvy Group Founder & Chairman, The CCMCA
For more information and to register visit http://admericaaaf.org/