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Business Perspectives 4 Creative

Business Perspectives for Creative Leaders
July 24-29, 2016

About the program
“Business Perspectives for Creative Leaders” is a week-long executive education program created exclusively for design professionals, uniquely in partnership with Yale University’s School of Management. Taught each summer at the Yale University campus in New Haven, Connecticut and taught by Yale School of Management faculty, regarded as some of the world’s most experienced business scholars, the curriculum features a finely-tuned strategic mix of case studies, lectures, hands-on activities, group work, and team-building exercises to give creative leaders a more complete understanding of business and design. Change the trajectory of your career, and transform the way you work with clients. Designer as business leader: reinvent your future.

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Design Swarm AIGA Seattle

Design Swarm: SAT, JUL 9 AT 10:00 AM, SEATTLE, WA

Why doesn’t every American vote? Why are those who do vote often uninformed? How can we make sure every person’s voice is heard?

With a critical election approaching this November, we need a solution. The problems of voting have been studied by political scientists, psychologists, and rational choice philosophers. What would happen if designers entered the conversation? Would our human-centered thinking and creative superpowers lead to solutions?

Join AIGA Seattle at the Design Swarm for Democracy to help us tackle these questions.
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Evening w/ Google Lab-NY

An Evening with Google Creative Lab

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Join AIGA/NY for a rare look behind the scenes of Google Creative Lab. Find out what happens when you send a varied group of ambitious creatives on a mission to improve people’s lives by combining creativity, technology and a significant amount of empathy.

We will be walking through a few of the Lab’s latest projects and learn what happens when you spend 99.9% of your time making.

Google Creative Lab is a team of designers, writers, programmers, film makers, producers and business thinkers whose mission is to remind the world what it is they love about Google. A team crazy enough to think they can actually change the world.

Enter 2016 ADDYs

Find Your Competition Click Here

The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

AAF Edge Effect Chicago

Edge Effect | Media Meets Technology in Advertising

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TRADITIONAL MEDIA HAS EVOLVED WITH NEW AUDIENCES WHO ARE BECOMING INCREASINGLY DEPENDENT ON DIGITAL AND MOBILE, and advertising technology platforms are tapping into these changes to support marketing efforts. Traditionally at opposite ends of the advertising world, media companies and technology agencies are now joining forces to target consumers to enhance digital ad spend efficiency and provide them with a more engaging and rewarding online experience. Despite this new collaboration, there is still a gap between the two worlds where an unaddressed need of digital platforms for advertisers exists.

On February 16, 2016, the American Advertising Federation and Starcom MediaVest Group will co-host the first-ever, Edge Effect: Media Meets Technology in Advertising conference in Chicago, which will bring together today’s leading media brands, strategists and advertising innovators in technology for a full day of strategy, insights and elite networking opportunities

AIGA-SF Compostmodern

Compostmodern: Think Even Bigger | Jon Foley in conversation with Hugh Dubberly

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Remember the galvanizing idea that design could save the world? For the first time in human history a single generation has the power to affect the future of civilization itself. The future of Earth is being determined by the decisions, actions and innovations we are making now. By thinking bigger we can better face the challenges and see the new opportunities ahead. Join two eminent figures from the fields of science and design as they frame — and reframe — the wondrous world of systems that surround us. Following the discussion, everyone (over 21) is invited to enter Nightlife, the weekly science-themed Academy party with music and creatures. Drinks and food are also available for purchase at Nightlife.

Jon Foley John Foley, Executive Director California Academy of Sciences

Dr. Jon Foley is a world-renown scientist whose work focuses on ecosystem science and sustainability. In 2014, he joined the California Academy of Sciences as Executive Director. Jon will give a concise state-of-nature report that includes an overview of the critical systems upon which we rely to survive.

Hugh Dubberly Hugh Dubberly, Founder Dubberly Design Office

Hugh Dubberly is a distinguished designer, planner and educator whose career includes senior roles at Apple and Netscape before founding Dubberly Design Office. Hugh will offer insights into systems thinking as an essential practice for addressing the truly wicked problems confronting us in the 21st century.

Tickets include entry to NightLife directly following the talk. There will NOT be food or beverage at the Compostmodern talk. Food and beverage is available for purchase following the talk at Nightlife.


6:15 Doors open
7:00 Presentations
7:45 Q+A
8:00 Entry into Nightlife

About Compostmodern
Compostmodern connects designers, scientists, and thought leaders to delve into what is known and what is predicted for our future on this planet. The potential —and urgency — of radical creativity achieved through discovery, new thinking and collaboration has never been greater. Since its founding in 2003, Compostmodern has been an internationally recognized forum inspiring and guiding designers to transform products, industries and lives through sustainable design. Compostmodern is organized by Rhonda Rubinstein and David Peters

Top Creatives Habits What Separates Top Creatives

Creativity doesn’t come from people whose minds are a file cabinet with everything neatly tucked away and accounted for. It comes from minds more like a cluttered room with clothes on the floor and piles of odds and ends waiting to be stored.

Creativity is not a nice, linear process where “A” leads to “B” leads to “C.” It’s more like walking through a maze with lots of dead-ends where just when you think you’re getting somewhere the lights go out.

Creativity is messy, a journey of chaos and frustration…and eventually…discovery, inspiration and exhilaration…as you finally reach your destination.

How could it be otherwise? By definition every creative project is doing something that has never been done before. And doing that in this mercantile world—not to mention make a living doing it—requires more than talent and training.

Just what is it that separates the highly successful and creative of us from everyone else? Well, in our opinion:

They give the idea fairy a chance to come.

They don’t fall in love with the first thing they do or think of (or maybe even the 24th). But they also don’t evaluate, pick apart and discard as they go along. No need to torture yourself. You don’t get somewhere original without first getting the dumb, silly, contrived and expected out of the way--giving your subconscious a chance to help work it all out.

They love what they do. No matter what.

Doing what you love is one thing. Doing what you love for money is quite another. It’s deadlines. All-nighters. Clients who hire you and then tell you how to do it. Co-workers who don’t have a clue what you do (You get paid for this?). Yet, these creatives will tell you they wouldn’t be happy doing anything else. In fact, one of them once remarked it’s the most fun you can have with your clothes on. Go figure.

They can think outside the boundaries. Not just the box.

Any creative assignment comes with potential limits to creativity: Strategies. Focus groups. Budgets. Preconceived opinions. Hallway research. Finding a way to do something original that survives all that is a remarkable accomplishment. It requires being as good at selling and shepherding the work as at conceiving it. So that everyone concerned understands and appreciates what makes the idea so irreplaceable.

They’re incredibly motivated.

They’re determined to do great work. To get somewhere. To be recognized for their talent and achievements. They couldn’t take themselves and the work they do more seriously.

They know the value and fragility of a great idea—whether for an ad, a package design, a web site, an app. And they will do everything in their power to keep it alive, or at least on life support. But should they fail, setbacks just make them try all the harder.

Call NOW and we’ll double your order!!

Hype. Hypocrisy. Crassness. For them, there’s too much of that to go around. And while what they do may not be an art form, they believe to their bones in doing it artfully. There’s an integrity to what they do. And their work, their clients and they themselves are all the better for it. Nothing says marketing and communications can’t be interesting, intriguing, uplifting, involving, entertaining…and make the world a little better place.

Fort Laud ADDY Awards

With more than 100 categories covering all aspects of advertising, the AAF Fort Lauderdale’s annual ADDY® Awards is the first of a three-tier step in the advertising industry’s largest and most representative competition in the country, attracting 50,000-plus entries every year in local ADDY® competitions nationwide

Lavan Catering & Events:
3861 Stirling Road,
Fort Lauderdale, FL 33312

Click here to register


TOSO – the ‘Oscars’ of advertising

Date: October 28, 2014, 5.30 - 9pm.

Location: Orange Studio, Orlando, Florida

Admission: $30 before October 1, $40 after. 10% member discount.

Find out more information at:

AAF Western Region Leadership Conference

The AAF Western Region includes AAF advertising clubs and federations within the states of: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming and El Paso, Texas. The AAF Western Region is comprised of AAF Districts 11, 12, 13, 14 and 15.

The annual WRC Leadership Conference brings together the leaders and members of all of AAF’s member clubs in the West. The conference provides opportunities for leadership and professional development through a variety of industry speaker events and club management workshops.

Open to anyone, this two-day event is an opportunity to network with advertising professionals and to exchange valuable business and leadership ideas, concepts and programs.

  • Dates: Friday + Saturday, September 19-20

  • Time: 9:00 AM – 5:00 PM both days

  • Location: Reno, NV

  • Host: District 14

AAF Western Region Chair: Julie Childs, AAF Reno (916-231-7734). For more information and to register, please visit Registration closes September 10th.



Topic: “When Tech Meets Advertising”

Date: Thursday, September 11th

Time: 6-8p

Where: Propane Studio, San Francisco, California

Find more information at:

Orlando Crisis PR Panel

AAF- Orlando Crisis PR Panel- Managing Your Brand When Every Second Counts

What: When a PR crisis arises, the fallout can be swift and merciless. Join a panel of experts in a discussion about crisis management for brands to reduce the amount of damage to the organization.

When: 11:30am-1pm. Thursday, September 11th

Where: 310 Lakeside, Downtown Orlando, Florida

Members: $20.00 - Non-members: $25.00

A portion of the ticket price will be donated to the First Responders Unit in honor of 09/11

Find out more at:

“Perfectly Imperfect”

AAFMiami -“Perfectly Imperfect” with Dana Tanamachi-Williams

Find out how you can use your day job as a platform for your dream job. Dana Tanamachi-Williams of Tanamachi Studio will share how she did just that, plus how to embrace anonymity in order to make big, necessary mistakes – and how to remain open to learning new ideas in order to grow and mature in your career. Find out more at:

September 4, 2014 @ 6:30 pm - 9:30 pm

Location: Miami, Florida

Members Free, Students Free, Non-members $25

icreatives President is awarded the AAF Silver Medal

"I thank the Advertising Community for having such a profound influence on almost every aspect of my life... I accept this most honored award on behalf of all the icreatives family and friends that help us give back to those who so graciously accepted us into their community" - Steven Cohen, president of icreatives.

The American Advertising Federation's AAF Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern.

San Francisco Design Week

SAVE THE DATE! SF Design Week Opening Reception

Celebrate Bay Area design and everything our designers from San Francisco to Silicon Valley create to share with the world. From tech inventions to culture changing products, human centered design, emerging fashion to international architecture, SFDW invites the public to experience the Bay Area’s unique design talents, impact and innovations.

More info to be announced soon! To keep posted on the week's events, please visit:

Location: San Francisco, California


Date: Friday, 13 Jun 2014 - 6:00pm - 9:30pm

RAVI HAMPOLE: Think inside the box

At the start of every winter season Starwood Hotels and Resorts Worldwide challenges its Global Design Group to create a three-dimensional “holiday” tree to be shipped and assembled at each of their 50+ W Hotel properties worldwide. The budget is low and the constraints are endless. The shipping weight, materials, finishes, assembly instructions and the added need for the tree to be perceived as a luxury-inspired tree by their guests all serve as ingredients in a giant recipe for branded disaster.

This design team truly revels in the constraints and tries to find ways to think and innovate creatively for their marketing partners and ultimately their guests. Each sketch, iteration and test, lead them to better ideas and even better dialogue. Come be part of a conversation where Ravi Hampole looks for failures, detours and happy accidents in order to find what is new, thoughtful and engaging.

Ravi Hampole is the VP and Creative Director for Graphic Design in the Global Brand Design Group for Starwood Hotels and Resorts Worldwide. He overseas an accomplished team of designers and writers who create, develop and maintain the visual and verbal language for Starwood’s nine lifestyle brands... read more at

Date: Tuesday 3 June 2014 - 6:30–8:00PM

Location: Bumble and bumble. 415 W. 13th St. 3rd floor auditorium New York NY 10014


Elevate: AIGA Leadership Retreat

From May 29–31, 2014, more than 250 AIGA chapter and national board members will come together in Denver for “Elevate: AIGA Leadership Retreat.” Featuring chapter inspiration stories, breakout sessions, networking lunches, evening events around the city and much more, this invitation-only event provided chapter board members with information and tools to address pressing challenges and plan for the future in their communities.

In 2014, AIGA is celebrating its centennial, a significant milestone and high point for the organization. In recent years, the AIGA has undergone substantial changes that, thanks to the dedication and efforts of chapter leaders, have allowed the organization to reach this pinnacle in longevity and relevance. Having reached this peak, 2014 is an opportunity for chapter leaders and their members to look back and reflect on AIGA’s history while looking ahead and creating plans to grow, strengthen and elevate the organization.

“Elevate” will be held at the Westin Denver Downtown and was sponsored by official AIGA partnersAdobe and Shutterstock.

Contact your local chapter to find out how your chapter participated in “Elevate,” follow the tweets from the event, and keep an eye on Flickr for photos of attendees' experience in Denver.

Location: Denver, Colorado

Date: May 29, 2014- May 31, 2014

For more information on how to register, please visit

AIGA SF presents: Portfolio Day 2014

Join us for an event that has become known as the best portfolio review on the west coast!

You will receive multiple reviews throughout the day from experts in the field spanning a range of disciplines. Practice your one-on-one interviewing skills with design professionals and receive valuable feedback about your portfolio.

You may bring your portfolio in book form, or load your images on a laptop and bring that with you. There will be wifi available.

Location: San Francisco

Date: May 31, 2014

For more information, please go to




ADMERICA! is the American Advertising Federation’s National Conference on Advertising where our industry comes together for education, inspiration, innovation, collaboration and celebration. ADMERICA! presents a wonderful opportunity for attendees to come together, learn and discuss the latest developments in our industry – from new digital technologies to creative content development. Take advantage of the various educational opportunities through professional development seminars, workshops and keynote sessions.

Location: Boca Raton, Florida

Date: May 28, 2014 - May 31, 2014

Keynote Speakers include:

Carolyn Everson
Vice President, GlobalMarketing Solutions, Facebook

David Shing Digital Prophet, AOL

Jeffrey L. Bowman
Senior Partner, Managing Director, The Ogilvy Group Founder & Chairman, The CCMCA

For more information and to register visit




October 23-24, 2014

Changing the face, place and character of business

Marriott Marquis, New York City
October 23–24, 2014

Join us in New York City as we take a closer look at redesigning business for the future. Culture, economics and commerce will converge to tackle the tough question businesses and designers face: What is the new shape of business?

Register Now! Early registration deadline: July 15, 2014

AIGA facilitation: by design

This two-day workshop is for professionals who want to gain confidence leading successful collaborations and empower participants to take responsibility and ownership for successful outcomes. You will gain the resources, strategies and valuable insights needed to help guide people effectively as they move through a process together. For more information,


Thursday, April 17, 2014 - Friday, April 18, 2014

8:30 AM - 5:00 PM

Arizona State University


502 E. Monroe St., Building C

Phoenix, Arizona 85004

Miami Addy Winners

Congratulations to all the Miami Addy winners!

You can view a list of the winners in each category here:

2014 AAF Orlando Silver Medal Awards

Join AAF Orlando in honoring the 2014 Silver Medal Award winner, Jim Hobart, on Thursday, April 24, 2014 from 6 PM-930 PM

The Silver Medal Award Program was established in 1959 by the American Advertising Federation (AAF) to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

Members: $50

Non-members: $60

To purchase tickets go to:

AAF Miami hosts Best Hispanic Campaigns

Join AAF Miami in recognizing the "Best Hispanic Campains by General Market Brands".

April 17, 2014 @ 6:30 pm – 8:00 pm

More info coming soon...


How Culture Affects Typography

Join designer, blogger, and typofile, Nikki Villagomez on Friday, 28th February 2014 in Miami for a look into how culture affects the decision processes of every day life. For those who mix words with images, this is as crucial to the message we convey as it is fascinating to an observer of those processes.


The Wolfsonian FIU
1001 Washington Avenue, Miami Beach, FL 33139

Find out more at:

2014 Orlando American Advertising Awards

The Orlando Addys are almost here!

February 22,2014

Ballroom at Church Street
225 S Garland Ave
Orlando, FL 32801

Gallery night & Gala will be held in the same location. Gallery night will be from 5pm-6:50pm. You will need the complete ticket to get into the gala & award ceremony starting at 7pm.

For more information and to purchase tickets:


Powerhouse Insourcing Powerhouse Insourcing

What does a corporate Art/Marketing Department have in common with an IT Department, besides some of the company’s least understood employees? They’re not always seen as a core activity in a company. Or as a main area of expertise.

As critical as IT can be to a company, over the years this has led to a lot of big organizations outsourcing their IT functions to an external provider. The idea being to cut costs and focus on those core activities. The things that made money.

Unfortunately for a lot of those firms, having their IT farmed-out and managed beyond arms-length produced the opposite of what was intended. Cost over-runs. Critical delays. Security concerns.

So today, IT is coming or has come back in-house. Being insourced.

Insourcing is when a company ceases to contract a business function and begins to perform it internally. Or decides to develop a project or manage a function they might otherwise outsource.

But insourcing requires retraining existing staff. Or hiring new staff. Bringing in specialists for temporary needs. It raises a lot of issues regarding recruiting, software licenses that might be needed, physical work space and of course the costs of salaries, taxes and employee benefits. But insourcing also has real advantages, among which the most important is improved bidirectional communication, both with everyone working on a project or the final consumer.

So what does all this have to do with your Art/Marketing Department? After all, if you have one, you don’t need to insource. And, unless the company’s less than happy with its performance, we’ve already decided outsourcing isn’t the be all end all.

Actually we’re talking about a place in between the two. Something we’ve named IHOS. Or In-House-Out-Sourcing.

IHOS combines the best of both worlds—the flexibility of outsourcing with the improved bidirectional communication of on-site talent, which is especially important for subjective brand and marketing materials.

Essentially the IHOS vendor manages the department, and is responsible for the payroll, the training and hiring of specialized talent. The IHOS concept is a win-win. The company gets access to the great creative talent and expertise they depend on. If the work slows, the IHOS vendor can temporarily move that talent from one company to another. If the workload picks up…same thing.

We learned a few things from this last recession. No one likes to be put in the position of letting people go when the economy contracts.

"When the 'Great Recession' hit, we were contacted by one of the world’s largest employers to manage their Marketing Department. We retained some of their existing staff, and meticulously hired the rest of the department. As a staffing company, we’ve done this before. We have staffed entire departments from the ground up. Except this time, everyone we brought on was our employee, not our customer’s. And we manage the payroll, vacation schedules and day to day business like we were part of the company.

This has been so rewarding both to me as a recruiter and to our customer in the level of talent,” says Raquel Rodriguez, VP of Sales and Partner



‘Tis the season of our holiday video

This past weekend we gathered all our i creatives elves to shoot our annual holiday video. Every year we donate books on the behalf of our clients to the Books for Soldiers charity. Our clients choose a book from the Best Seller’s List and write a caring, note to go inside. Then, we send the books overseas to our troop!

Check out some of our sneak peaks at
I wonder what we’ll come up with next!

How Infographics Visually Tell a Story

Make your data tell an unforgettable story on February 13, 2014. Join SFIMA and Randy Krum, President of InfoNewt, an infographics design and visual consulting company, discuss how a cool infographic visually tells a story.


Gain & Leverage Direct Access to Audiences

On January 9, 2014, join SFIMA and Emery Skolfield, Sr. Director of Digital Brand Communications + PR for Office Depot, discuss how Office Depot built a 360-degree, stereo-surround-sound, all-switches-turned-on digital campaign, took square aim at teenage girls and created a social explosion.