Digital Manager

Job Type
Fulltime Hire
Job Description:
A tourism and travel organization is looking for an experienced Digital Manager who will oversee the digital marketing and communication strategy, as well as the alignment of all digital systems across the organization keeping the brands standard and best practices.
As the Digital Manager you will create, manage and implement processes involving data information storage, security and compliances in order to provide insights to all departments towards organizational growth.
As a Digital Manager you will:
-Create, manage and improve digital strategy across all channels (websites, microsites, mobile, landing pages, etc)
-Oversee and improve UX
-Research and implement best practices of the industry
-Develop and update ongoing websites, working close the internal team as well as agency
-Oversee development and execution of digital projects managing timelines, objectives and service quality expectations
-Provide assistance to all departments with technical expertise
-Manage development and implementation of data integrity processes, data and database aligned with data and privacy laws (GDPR, CASL, Privacy, and PII related laws).
-Hold internal team accountable for using and adhering the data integrity processes including regular data audits
-Manage digital marketing relationships and negotiations with stakeholders
-Create and implement digital communication including email campaigns and newsletters
-Guide team on implementing and managing testing
-Help with administration, support, training and third-party databases and systems customizations
-Help departments implementing operating procedures and consistency in data entry
-Be main point of contact for vendor and system administrator for CRM, external databases and systems, as ell as training for all departments
-Manage vendor contracts and work closely with IT Director ensuring helpdesk request are being managed and technology (software, hardware, servers) upgraded regularly
-Provide support and training to internal staff on business systems and making sure resources are implemented (MS Office software, phone systems, CRM, Intranet, and other as needed)
-Manage and supervise the marketing coordinator, conduct presentations and annual performance reviews
-Represent the organization in the community by helping to staff sponsorship tables, attend events, meetings, conferences and tradeshows as needed
-Eventually long distance travel will be required

The ideal Digital Manager has these skills and experience:
- 5+ years related experience working with marketing, ad agencies, websites, database and IT vendors
-Previous experience in tourism/hospitality industry preferred
-Experience working with digital media (mobile, display, video)
-Understanding of regulations and laws as GDPR, CASL, database management, data integrity and audits
-Understanding and experience with HTML, CSS, PHP, JavaScript, MySQL
-Ability to analyze and use web analytical tools as Omniture, Google Analytics
-Understanding of SEO and best practices in digital marketing
-Strong knowledge of PPC/SEM strategy, optimization
-Ability to write technical specifications outlining website digital protocols
-Understanding of IT systems and security
-Proficiency in MS Office Suite Adobe solutions
-Strong commitment to diversity and inclusivity in the workplace
-Ability to work occasional nights and weekends
-Travel in personal automobile (must possess a valid driver’s license) may be required for business; occasional air travel may be required

To apply, please submit your resume for immediate consideration.
This is a full-time opportunity working onsite in Milwaukee, WI.
Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. 2021 icreatives. An Equal Opportunity Employer