Marketing Analyst

job type: Fulltime Hire

location: Cincinatti, OH 45211

job description:
Healthcare giant is looking for an experienced Marketing Analyst to join their team Full Time.

As the Marketing Analyst you will track and report on data derived from Google Analytics. In addition, you will analyze the data and make recommendations to the team based on the results. This is a very user-centric role, and your voice and recommendations should mimic that of the companys customers.

You will avidly work collaboratively with the Marketing team to conceptualize and strategize marketing campaigns both traditional and digital based on gathered data. Much of your efforts will be used a ways to measure success and presented to stakeholders.

If you are meticulous and enjoy tracking and overseeing an audience behavior to enhance a product, this might be the perfect fit for you!

As Marketing Analyst you can expect to:

– Avidly conduct analysis of company websites and track data to gage marketing campaign performance
– Report on campaign results and provide optimization efforts to executive staff and digital marketing team
– Assist in the planning, executing and implementation of testing and optimization efforts
– Communicate with client relation, call centers and other off-line business teams to compare online data to real life customer behavior
– Oversee campaign results from customer contact all the way to conversion
– Create presentations and data visualization in easy-to-follow manner to facilitate reasoning of recommendations and direction to different teams and levels of management
– Ensure data tracking processes are sound and stay abreast of new analytic tools
– Assist in combining multiple data sources and PowerBI visualization
– Have strong understanding of business systems (Dynamics 365 CRM) and use it avidly to implement improvements
– Work with on and off site team members, agencies and partners
– Avidly report on KPIs and assist with other duties as needed

Background Profile:

– Robust proficiency in Google Analytics
– Experience with PowerBI, Power Query and DAX statements
– Experience/Knowledge of Dynamics 365 Marketing module
– Sound understanding of PPC, SEM & SEO efforts and benefits
– Vast experience reporting on data/ KPIs in comprehensible manner
– Excellent Microsoft Excel skills and ability present data
– Excellent communication skills both written and verbal, ability to eloquently back up strategy, direction and suggestions based on data to team members and upper management
– BS/BA degree and 3+ years of experience in marketing and analytics.

This is an on-site full time opportunity available at the companys office in Miami, FL or Cincinnati, OH.

To apply, please submit your resume, case studies and/or portfolio link for immediate consideration.

Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible.

We’re highly selective

because the more our clients get the level of creativity they’ve come to expect from us, the more they choose to use us and you.
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