Freelance Digital Meda Planner/Buyer
location: Deerfield Beach, 33441
This role is responsible for digital media plans for a range of brands and clients by identifying strategic and tactical opportunities that best fit the goals of the campaign. The ideal candidate will have experience in planning and buying digital or non-traditional media. Bring your creative digital media expertise and ideas!
Digital Media Planner/Buyer will focus on building our client’s businesses through the negotiation and placement of digital media with an expertise in planning effective campaigns and evaluating, analyzing the results. Your digital media plans and should drive results and solve business challenges.
– BA/BS degree in Advertising, PR or Marketing
– Min 6+ years experience in a digital or advertising agency environment
– Proven track record in creating, strong effective digital advertising strategies within the context of a larger communications strategies and integrated efforts
– Analytical thinking, communication, persuasion, negotiation and research abilities
– Proven experience with strategic digital outreach for blogs, Twitter, Facebook, Pinterest, Instagram, mobile apps, etc. and search engine optimization (SEO)
– Industry knowledge and expertise in DSPs, Facebook Ad Exchange, Search Retargeting and CPA campaigns
– Experience reviewing media packages and preparing POVs
– Experienced in digital media planning and buying, ad trafficking, ad serving, SEM and media reporting against digital media campaigns
– Able to promote and recommend a strong, targeted, effective, solid and digital media mix
– Expert in the use of Google Analytics, Google AdWords and other standard online media research and planning tools, certifications a plus
– Exceptional communication, presentation, organization skills
– Demonstrated abilities in optimization, analytics and measurement
This is a contract/project-based opportunity in the Deerfield Beach, FL area with a possibility of an ongoing contract role for the right fit candidate.
To apply, please submit your resume along with case studies (if available) for immediate consideration.
Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible