Author: Natalia Persin

Author Archives: Natalia Persin

A woman in glasses sits in a coffee shop with a cell phone and laptop.
30November2020

15 Tips for Designers Working Remotely

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Remote work is a growing trend but some designers are thrown off when they’re removed from the traditional office environment. After all, design is generally a team effort and centered on users, so what do you do when you’re physically separated from both? There’s tons we can learn from past designers who have worked solo. […]
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A man and a woman sitting and talking near a window.
18November2020

Everything You Need to Know About Branding in 2020

iBlog
Branding is the public face of a company. To demonstrate your value to customers you have to build a strong brand that communicates with the customer base and the wider community in an authentic and useful way. Beyond just helping boost sales, branding is an avenue for intentional and thoughtful representation of a business and […]
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A plastic model of the human brain
12November2020

The Psychology of UX & UI Design

iBlog
Effective design takes human psychology into account. Our brains have specific ways of converting what we see into information and then processing and storing that information. The principles describing these processes can be studied and built into designs to make a final product easier for the user to navigate and understand. That makes it more […]
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A white coffee cup sits on a white table near a laptop.
10November2020

How to Work with People with Different Political Views

iBlog
Like it or not, our world is fraught with conflicts about governments, lifestyles, history, and more. Keeping these disputes completely away from the workplace is equally impossible as solving them for good. So, how should we deal with political discussions and arguments at work? Much more than just a way to keep everyone happy during […]
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A woman with a laptop talks with a man at a brown table.
04November2020

Design Interview Checklist: Everything Interviewers Need to Look For in Securing Top Design Talent

iBlog
Finding the best creative talent before the competition can be difficult. Too many companies have flawed standards and let superstar talent slip away. Design itself is constantly changing, so knowing what skills will be most beneficial for your business requires up-to-date knowledge of what’s happening in the industry. At icreatives, we have our finger on […]
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A woman in a white long-sleeved shirt holding a prototype.
30October2020

How to Transition from Graphic Design to Product Design

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Graphic design and product design have many similarities, especially when it comes to their shared interest in communicating through aesthetics. However, graphic design involves information displayed through some visual medium, whether print or digital. Product design concentrates on the aesthetics of a three-dimensional product, although it can also include many aspects of systems and user […]
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