Word of mouth marketing is an inexpensive way to increase sales and bolster brand loyalty. Referral sales growth can set one brand apart from the competition and get people excited about new product rollouts or redesigns. But boosting WOM sales proves an elusive goal for many brands who just can’t...
One of the most visible effects of pop media like Instagram, YouTube, TikTok, and Facebook has been the development of influencers. Once upon a time they were normal users who happened to mention brands in their content - now, becoming an influencer is a goal unto itself and, as...
Becoming a teacher or professor isn’t the only way to get a career in education. For creatives with experience working on digital products and services, ed tech jobs offer some of the most promising career paths out there. The recent rise in remote digital educational products isn’t solely due to...
Investment pitches are what help startups become billion-dollar companies. Creative employees like UX designers, product designers, marketing specialists, and copywriters are an essential part of the company, so they should also be a cornerstone of your pitch deck. You have to understand what investors are looking for if you want...
When supply chains break down, companies have less product and customers can’t access what they want and need. As the final destination for supply chains, users are greatly affected by supply chain movement. Many experts in supply chain management are increasingly open about the fact that the current system needs...
Even for creatives, understanding how to make a product or service desirable is an essential skill. It might feel unnatural for those who haven’t specialized in sales and those who haven’t realized how much selling is already involved in creative work. If you come up with a great idea for...
Algorithms make some of the internet’s most essential functions possible. UX and UI designers need to make products that are easy for algorithms to read, process and put to use. Detecting patterns and tracking information are two key functions of most algorithms. User data is used to gain insight into...
Customer actions reveal tons about how effectively a business is being conducted. If you don’t take advantage of it, you’re ignoring the most useful tool in your arsenal. Not only that, but you’re actively undercutting other efforts like UX and service design. Companies need customer relationship management to craft meaningful...
The persistent feeling that you are unworthy of your successes is called imposter syndrome. It may be tied to anxiety, shame, or a lack of support, among other things. Besides robbing you of a well-earned sense of accomplishment, imposter syndrome can also become a self-fulfilling prophecy, acting as a...
Design is supposed to make life better - but better for whom? Companies and users don’t share the same perspective. Businesses have to turn a profit while users are attracted to accessible, secure, enjoyable experiences. The whole idea of design thinking is to build a bridge between these two camps....
