What does a corporate Art/Marketing Department have in common with an IT Department?

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They’re not always seen as a core activity.

Or as a main area of expertise.

IHOS. Or In-House-Out-Sourcing.

Managing your in-house art or marketing department may not be your company’s area of expertise, but outsourcing to a vendor may be too expensive, and still requires staff to mange them.  IHOS combines the best of both worlds—the flexibility of outsourcing with the improved bidirectional communication of on-site talent, which is especially important for subjective brand and marketing materials.

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