What does a corporate Art/Marketing Department have in common with an IT Department?
They’re not always seen as a core activity.
Or as a main area of expertise.
IHOS. Or In-House-Out-Sourcing.
Managing your in-house art or marketing department may not be your company’s area of expertise, but outsourcing to a vendor may be too expensive, and still requires staff to mange them. IHOS combines the best of both worlds—the flexibility of outsourcing with the improved bidirectional communication of on-site talent, which is especially important for subjective brand and marketing materials.